In the light of concerns regarding food security during the coronavirus pandemic, manufacturers in the North America potato protein market are capitalizing on the demand for potatoes. Agriculture, one of the essential industries during the COVID-19 crisis, has been witnessing a spike in the demand for potatoes, since consumers are conscious about maintaining optimum health to maintain immunity against the novel infection.
Companies in the North America potato protein market are increasing efforts to use ingredients of fresh potatoes in their ready-to-eat products and meat alternatives. Along with the rise in the demand for rice, wheat flour, bread, and pasta, producers are maintaining robust supply chains for health conscious and vegan customers to build credibility.
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Are Potato Protein Products Good for Health?
The North America potato protein market is expected to reach the valuation of US$ 67.9 Mn by 2031. However, consumers have a common perception that certain potato protein products undergo rigorous processing and its consumption may lead to weight gain. Hence, companies are manufacturing products that undergo minimal processing in order to boost their uptake. They are suggesting consumers to pair potato protein products with healthy toppings to enhance the nutritional profiles of a consumer’s diet.
Manufacturers in the North America potato protein market are suggesting customers about healthy cooking methods instead of frying to help them consume a well-rounded diet.
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Right Balance of Amino Acid Composition in Products Supports Animal Nutrition
Companies in the North America potato protein market are tapping into value grab opportunities in human as well as animal nutrition. Manufacturers are gaining popularity for increasing their marketing capabilities for high-performance potato protein isolates that have great potential for product innovations. They are striking the right balance of amino acid composition in products to increase their biological value, and bring it at par with egg and whey protein.
Foaming, emulsifying, and gelation applications are driving the North America potato protein market. Manufacturers are increasing the availability for food-grade potato proteins. Animal-friendly and vegan claims are translating into revenue opportunities for producers. Moreover, potato proteins are more sustainable than animal proteins.
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Preference for Potato Protein to Wheat-based Products in Bakery
Apart from food, companies in the North America potato protein market are exploring growth prospects in beverages. For instance, potato fruit water is being highly publicized as a protein-rich liquid, which is produced by the separation of starch from the potato residue and drying it.
Pet food manufacturers are opting for protein-rich liquids to draw innovations in their products. Manufacturers in the North America potato protein market have entered the competition to supply high performance and vegetable-based potato protein, which helps them in their future branding strategies. Bakery and confectionary are other niche areas that are fueling the demand for potato protein, as it serves as a natural gluten-free alternative to wheat-based products.
Potato Protein Stimulating Muscle Protein Synthesis in Young Women
Meat and dairy-free alternatives are triggering the demand for potato protein. Since more number of people are gravitating toward vegetable-based diet, potato protein is gradually becoming an integral part of the consumer’s palatable food recipes. Such trends explain why the North America potato protein market is slated to register a healthy CAGR of 5.8% during the assessment period.
Potato protein is gaining recognition for to increase nutrition in women. Since the recommended daily allowance of protein might be insufficient for women, consuming potato protein is being associated with muscle maintenance. Manufacturers are becoming aware that women consuming additional potato protein are more likely to maintain muscles. Potato protein isolates are found to stimulate muscle protein synthesis at rest and with resistance exercise in young women.
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