Marketing Automation Leader Mailchimp launches new AI capabilities & machine learning tools to help small businesses get online, market smarter & grow an audience.
Mailchimp, a leading Martech company and now a marketing automation platform for small businesses at its core has launched a set of AI-based toolsthat give easy access to the same kind of capabilities to small businesses that their larger competitors presently use.
This is a challenging year for businesses and even more challenging for small businesses. Mailchimp has built solutions that redefine the marketing toolbox that exists for SMBs and entrepreneurs. With the introduction of intelligent platform features, Mailchimp clients can market better and faster, so that they can get back to juggling the demands of a business. Particularly in the face of holiday shopping and the fact that most shoppers will be making their purchases online this year, Mailchimp is bringing “smart” to the world of SMB marketing, helping SMBs establish a digital presence and accept online payments.
New features of Mailchimp will alleviate major pain points with content creation, demystify automation, and guide users through data-driven next-steps. The data collated from customers’ marketing gives other small businesses recommendations and automation that then give them back the time and knowledge they require to run their business. With machine learning, Mailchimp can help move the needle on a worldwide scale to help more small businesses to succeed.
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This Launch of Mailchimp Included:
Stripe Integration:
Users can now add a Buy Button to their website to seamlessly process payment for a product or service with Stripe. With this integration, Mailchimp users can also accept payment in 41 countries, and the integration supports over 135 currencies.
Creative Assistant:
This tool automatically builds design assets from a few inputs from the user and a lot of Mailchimp intelligence distilled down from years of helping small businesses stay on brand and perform better in the market. This tool will go live on 11th October 2020.
Smart Recommendations:
Powered by machine learning models, Mailchimp’s smart recommendations help entrepreneurs take the right next step. Smart recommendations suggest products their customers are most likely to purchase and help businesses customize send times, subject lines, and more.
Next Best Action:
Offers dynamic recommendations that give customers powerful intelligence-backed ways to improve email campaign performance.
