Open Road Integrated Media (OR/M) announced today the restructuring of its marketing and business operations teams. These changes underscore the company’s focus on innovation, efficiency, scalability and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to 40% year-over-year increase in revenue in 2020.
With a proprietary marketing platform the technology, data and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is looking to expand that effort to the rest of publishing—a $26 billion industry.
“The marketing team supported by our state-of-the-art tech/data operations are driving outsized growth for our 40+ clients; often in excess of 200% increases in revenue,” said Paul Slavin, CEO. “The team focuses on efficiency, impact, and innovation.”
Mary McAveney will add Chief Revenue Officer to her Chief Marketing Officer role. This is an acknowledgment of her essential role in driving all forms of revenue growth. “Mary has built a marketing team without peer, a marketing engine unique in the industry,” Slavin said. “With her grasp of the subtleties of our consumers, her understanding of the role of data and her determination we will continue to grow well into the future.”
Daniel Shemesh will add Chief Operating Officer his role of Chief Financial Officer. “His growth in the last few years has been phenomenal,” Slavin said. “His grasp of strategy combined with his appreciation (and tolerance for) detail makes him a franchise player. Nothing escapes his notice, nothing keeps him from asking ‘why,’ nothing will stop him from insisting that we can always do better.”