Maqui Berries Market In Depth Insight Analysis to 2031
Maqui Berries Market Outlook 2031
- The global maqui berries market was valued over US$ 21.5 Bn in 2021
- It is estimated to expand at a CAGR of 10.7% from 2022 to 2031
- The global maqui berries market is expected to cross US$ 59.5 Bn by the end of 2031
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Maqui Berries Market: Overview
- The global maqui berries market stood over US$ 21.5 Bn in 2021 and is expected to surpass US$ 59.5 Bn by the end of 2031
- Based on nature, conventional segment of maqui berries are majorly consumed across the globe. The conventional segment holds a market volume share of around 71% and is estimated at 755.8 Metric Tons in 2021.
- Based on end use, dietary supplements segment holds a majority of value share of 47% with a value of US$ 11,215.5 Mn in 2021 and is expected to grow at a CAGR of 11.2% for the forecast period.
- On the basis of form, the fresh segment holds the market share of 58% with the total value share of US$ 12,404.0 Mn in 2021 and is anticipated to reach US$ 32,789.8 Mn by the end of 2031.
Maqui Berries: Market Frontrunners
- The Latin America hold a market value share of 31% of the overall market. Whereas, Chile holds the market share of around 42% followed by Brazil with 21% approximately.
- Maqui Berries are black-purple berries which are native berry and exclusively grown in south of Chile and some parts of Argentina. These are small berries measuring 5 millimeters in size and contain high amount of antioxidants such as anthocyanin and delphinidins. Antioxidants helps in reduce the occurrence of many diseases (including various types of cancers and heart diseases). Maqui berries are mostly obtained from the forest and harvested during November to March, on the basis of the region.
- The strong preference of including antioxidants in the food products is escalating with the increasing demand from customers in the market. The global trend of consuming natural and healthy food ingredients is fueling the demand for superfoods in the market.
- Consumers are looking for foods which have extra values from their nutritional values, due to which the demand for superfood is increasing at high growth rate. The superfood market has witnessed a boom when acai berry was introduced in the market and in the same way, the maqui berries market is expanding, nevertheless, it is growing at higher rate than the acai berry market. The growth is due to its highest antioxidant content such as anthocyanin and delphinidins, which has proven multiple health benefits.
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Maqui Berries Market: Trends
- Manufacturers exploring potential of using maqui berries seed oil in cosmetics: Application of maqui berries in cosmetic products has been gaining traction from the past few years. Recently, producers have started using maqui berries seed in the treatment of skin problems, which includes tanning, aging and pigment disorders. Further, there are also potential uses in the areas of pigmentation anti-aging, and skin whitening reducing products. Berry species have already been used in a few cosmetic formulations, such as thickening agents and moisturizing.
- For instance, some company offers vegetable oils, powdered extracts and fruit oils effective in the health and beauty products. These botanical ingredients are commonly used in nutritional supplements, lip balms, shampoos, scalp treatments, toothpaste, bath salts, and facial care such as eye crème, masks, serums, exfoliators, toners, body care, body butter, massage oils and sun protection.
- Increasing demand for ‘All Natural’ preserving for frozen fruits: Consumers are gradually inclining towards natural food products such as individual quick freezing (IQF) and frozen fruits and food products due to various health issues associated with artificial additives and ingredients in food processing. This is bolstering demand for frozen super fruits, which also come in the form of individual quick freezing food items as these does not comprises of any synthetic ingredients or related components.
A study by Dr. Gene Lester of the United States Department of Agriculture (USDA) Agricultural Research Center in Weslaco, Texas, concludes that produce selected for freezing is harvested when it is at its most ripe stage rather than harvesting it earlier, and allowed to ripen during transport to the market. When ripe, vegetables and fruits provide the best and highest nutrition. Transportation of fresh produce from the farm to the market takes a couple of weeks, during which the fruits tend to lose a lot of nutrients. Frozen produce remains nutritionally intact for up to a year.
Clean Label Product Clarity a Must to Sustain in Global Market
- In the food and beverage industry, transparency and trust have become major challenges, as there aren’t any strict guidelines and regulations set down by governments regarding clean labeling. Manufacturer have started using clean labeling as a buzzword for marketing and promotional purposes, and have taken advantage of this to sell their products as clean label products. It is essential for food and beverage manufacturers to adopt cleaner practices to sell their clean label food products without alienating the trust of consumers, such as the list of ingredients used, level of ingredient processing, how ‘natural’ they are, etc. In the future, the demand for clean label food products is expected to increase at a steadier rate.
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Maqui Berries Market: Strategies
- Producers of the maqui berries are focusing on providing its nutrient dense product according to the customer requirements by eliminating artificial ingredients; for instance:
Navitas organics focuses on offering 100% organic, non-GMO, kosher, and gluten-free certified products to its customers. Moreover, the company is committed to food safety, and uses methods such as freeze-drying and low temperature processing in order to ensure maximum nutrition and flavor.
Terrasoul superfoods, among the leading player in catering maquie berries provides organic and non-GMO certified products so as to increase its customer base.
Maqui Berries Market: Key Players
- Some of the key players in the market include Sunfood Superfoods, Navitas Organics, Maqui New Life S.A., Seven hills Wholefoods, Bayas d el Sur SA, SouthAm Freeze Dry, Neorganika, ARAUCO NUTRIENTES NATURALES, Terrasoul Superfoods, HP Ingredients, Kiva Health Food, etc.
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