Researchers noted that both knowledge representation and analysis play a crucial role in market research; however, they concluded that market research is sometimes more difficult to conduct because it requires knowledge analysis. This suggests that Semantic Knowledge Graphing representation might be able to make market research easier. The researchers believe that their findings should be useful to other marketers and that a knowledge base can provide an easily manageable and flexible platform on which market research can be conducted.
Semantic Knowledge Graphing has also been used in cross-sell and up-sell strategies. Other applications for knowledge graphs include entertainment platforms, artificial intelligence-based recommendation engines, and anti-money laundering initiatives. The technology can also help companies identify non-compliant customers. This can reduce the time and effort spent wrangling external data sets.
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