ISOBUS or ISO11783 is the standard protocol regulated by the International Organization of Standardization (ISO) and Agricultural Industry Electronics Foundation (AEF) for inter-device communication among agricultural equipment. The global ISOBUS component market covers the entire spectrum of equipment and component based on ISOBUS standard. A piece of equipment with ISOBUS capabilities can perform a wide range of tasks in an efficient way. ISOBUS was developed in 1990 with the primary aim of improving inter-device connectivity and communication in the agricultural field. This is because multiple types of equipment are used in the farm at the same time, such as tractor, harvester, planter and seeder, and sprayer. Most of these equipment does not possess electronic control unit (ECU) and are connected to a tractor to be used in the field. The connection between the different equipment with the tractor has been the primary driving force for achieving ISOBUS.
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Prior to ISOBUS, connecting agricultural equipment with a tractor was quite difficult, and it involved a significant wiring setup along with port capability among the tractor and the equipment. With ISOBUS, if the tractor and the required equipment have ISOBUS compatibility, a seamless connection can be achieved between the two with a single cable. This cable is mostly common for other ISOBUS equipment as well. Thus, with ISOBUS, standardized communication has been achieved between different agricultural equipment.
With the increased acceptance of ISOBUS standard in the agricultural equipment industry, synergistic partnerships have increased among the leading agricultural equipment manufacturers. Since ISOBUS component offers the capability of using two agricultural equipment from two different manufacturers; the manufacturers have started developing products with common ports and compatibilities. Thus, ISOBUS agricultural equipment can be connected to equipment from other manufacturers. This saves a farmer from purchasing a completely new agricultural setup upon failure of equipment.
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Another reason for the adoption of ISOBUS based equipment by the farmers is the increased productivity and efficiency in agricultural operation displayed by such equipment. To tackle the growing demand for food impacted by the growth in the global population, farmers and producers are enacting digital technologies in agriculture. ISOBUS equipment is being widely adopted as these reduce the chances of human errors and increase efficiency in farming operations. ISOBUS has also been a driver toward the adoption of smart farming practices in the agricultural industry. With the use of ISOBUS equipment, smart farming technologies such as sensors and robotic equipment can be easily deployed, further putting a positive impact on the smart farming industry.
A key challenge for the growth of the ISOBUS component market is the high initial cost of ISOBUS-based equipment. The average cost of ISOBUS compliant agricultural equipment is much more than the average cost of equipment without ISOBUS. This is putting a negative impact on the growth of the ISOBUS component market. Due to the higher cost of ISOBUS-based equipment, small-scale and medium-scale farmers with low income would likely hesitate in investing in ISOBUS equipment.
