Is technology both the demise and savior of the high street?
It’s an inescapable fact that the traditional British high street is in decline.

It’s an inescapable fact that the traditional British high street is in decline. From the huge number of high-street stores falling into financial trouble to the eye-watering rocketing of Amazon’s earnings, it is also clear that the pandemic has had an acceleratory impact.

The rise of online shopping was seen as the biggest threat to high-street traders prior to the pandemic making our phones, tablets, and computers vital tools to stock up on the essentials and luxuries.

Although personal technology and the pandemic have daggered the high street in recent months, could they actually show the way forward? Let’s take a look.

The damage was done

It’s not just shops that lay bare the damage done to the high street. A vast number of buildings on our high streets are used as offices, many of which are yet to be returned to as businesses look to preserve the safety of their employees as best as possible, while others may not have employees to bring back at all once restriction on our movements are eased again.

https://www.martechcube.com/is-marketing-technology-both-the-demise-savior-of-retail/