Local SEO is one of the crucial things to take care of while implementing digital marketing services. Let's look into it.
If you search Google for "best florist," chances are you won't find the florist in the country but the florists available in your locality. These locally owned and managed joints aren't part of huge companies. They are located near to your search location. It is what local SEO is all about.
As a small business using local SEOs can benefit your business visibility online. It is easy to cut through the competition and reach local customers using the required digital marketing solutions.
Almost 46% of the Google searches are looking for local services and stores. This statistic means that if your online store is not optimized for local SEO, you can miss out on many conversions. Local SEO helps in keeping businesses relevant online.
This article will help you understand the local SEO and implement it to drive local traffic to your website.
Google My Business Optimization:
Google My Business(GMB) provides online space to businesses to manage their presence on the web using maps. GMB aids local SEO by supporting and verifying the authenticity of the business reviews online.
Your digital marketing services should include GMB reviews by customers. As a business, it is crucial that you genuinely appreciate and mention your location in response to those customer reviews.
Google offers a coveted sidebar space in its Google browser local search menu if the algorithms find your services sincere and specific.
Tap your Social Media Engagement:
Ensure that you post your GMB on your social media, further aligning your social media visibility and location-specific services to take complete advantage of local SEO.
Google uses these social media links to assess the authority of our business. The equation is simple, the greater the authority of your business in Google's eyes, the greater chances are of increasing your organic traffic. It is crucial to remember that your GMB listing and your social media profiles should have the same name as part of your online marketing services.
Brand Profiling Consistency:
Google algorithm values consistency to display a better ranking for local SEO or otherwise. It is essential to keep your name, address, and phone number (with area code) similar on every social media profile and Google My Business Profile to enter Google's good books.
The Name, Place, Phone number(NAP) should stay the same to avoid confusion for users and the search engine. It should be a part of your website HTML text. The website's header and footer must include NAP. Avoid using NAP within images because Google can't crawl them.
Online Directories and Citations Optimization:
Citations can be found in local directories for businesses listings online. The citations usually don't contain any link but are purely textual. Some may link back to your website, adding another layer of authenticity for your business.
The local directories commonly consist of the name, address, and phone numbers of a physical location of the company. There might be additional information such as geo-location, opening and closing hours, reviews, competitors, etc.
If Google cannot determine which information is accurate, it might not show your information in the search results. Therefore, it is essential to avoid spelling mistakes, abbreviations, and absence of a phone number. The best SEO company ensures a bounty of listings and citations on Apple, Google, Bing, Yelp, and more.
Get rid of any duplicate listings on the same directory to avoid confusion.
URL, Title tags, Headers, Meta Description Optimization:
Every best digital marketing company in the USA usually tries to target a geo-location search phrase to be found in the search engine results pages (SERPs) based on a particular location.
Ensure writing content for meta tags, descriptions, titles tags, headers, and URLs specific to a location to achieve local SEO in your digital marketing solutions.
Consider featuring client reviews and success stories if you're experiencing difficulty creating geo-located content.
Want to channel your business strengths to use in your digital marketing services?
Consagous Technologies is a web and mobile app development company in LA offering complete digital marketing solutions to better your business opportunities and reach the target audience.
Empower your brand to take charge of its digital operations. Reach us now.