Black History Month 2021 has already started, and it is really exciting to see so many brands jumping into the ring to celebrate it this year. This means that more and more companies are embracing diversity, inclusion, and belonging, not only internally, when it comes to HR and company culture, but also in their marketing strategies.
Black History Month is an important occasion and it is celebrated for the annual recognition of the history, achievements, and influence of the Black community.
But it is important for businesses to go beyond simply posting a quote by Martin Luther King Jr. Rather as it is the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change.
There is no denial in the fact that 2020 was a decisive year for the Black community. After protests took place around the world following George Floyd’s killing in the US, people, as well as brands, were looking at the systemic issue of racial inequality with unimaginable rawness. Celebration of black history month is not only about celebrating the past but also about celebrating the contribution made by the generations of those of African and Caribbean descent living in the United States, who have helped in shaping America’s national and cultural heritage.
Here, in this article, we will showcase how brand readiness can be enhanced for black history month and will also check out some initiatives and commitments brands are making this year.
https://www.martechcube.com/how-to-enhance-your-brand-readiness-for-black-history-month/
