Content Marketing might be volatile and Content Management might have some issues, but it has become an important & integral part of marketing.
No doubt the content management system is a great platform for content marketers, but there are still some challenges that marketers face.
Chief Marketing Officer at Hubspot, Kipp Bodnar said that “For me, the marketer owning the website is one of the most thankless jobs you have. There’s a lot of pain associated with it. Your CEO asks you to update a bio, or your legal team needs new terms of service. Everybody’s coming at you from everywhere, and the actual management of websites has just a huge amount of pain associated with it.”
Here Kipp has tried to unveil the issue faced by content marketers, by putting light on the fact that owning a website is the easiest job when it comes to content management, challenges begin after that.
To address these challenges in a better way, VP of Product Management at Hubspot, Angela DeFranco says that “We wanted to build a content management system and a suite of tools that could stand on its own, and take away the pain of content management. Not only from the marketer but also from the developer and the people that help the site run.“
Even after all the difficulties that marketers face, a content management platform is the most significant and dependable platform used by content marketers. So let’s dive in to explore how the content management system enhances content marketers.
1. What is the Fourth Wave of Content Marketing?
Scott Brinker, also known as the Father of Martech in 2014 said that “the fourth wave of content marketing, now emerging, is the proliferation of interactive content with responsive web marketing apps.”
We can relate to his statement well, as presently we can clearly see the rise of interactive content in the Martech arena. The rising use of interactive content has enhanced the use of Content Management Systems to obtain maximum visibility.
https://www.martechcube.com/how-a-cms-affects-your-content-marketing-strategy/
