Significant factors leading to demand growth include rising awareness of breastfeeding accessories, rising female employment rates, declining child mortality rates, developing healthcare facilities in emerging markets, and encouraging market growth in favour of breastfeeding in North America and Europe.
Rising discretionary expenditure by working mothers to make their post-delivery time more convenient while being able to feed the baby has also had a positive effect on growth in the industry. The Global Breast Feeding Accessories Market Growth 2020 is poised to register a CAGR of 7.8% during the review period (2018 to 2024).
The healthcare industry has been reiterating the therapeutic importance of breastfeeding in both developed and emerging countries, creating an catalyst for the development of the demand for breastfeeding accessories. Advances made in developed world healthcare infrastructures are increasing the demand for breastfeeding accessories. In recent years , the increasing trend of shunning breast milk alternatives has stepped up demand.
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The lack of breastfeeding accessories and the high cost of the products, however, hampers business development. Companies aiming to harness the breastfeeding accessories industry's potential seek to fulfill the demands of mothers who are getting wiser and more educated by the day. They aim to offer more choices to lactating mothers than just being stuck to a position in office or lactation rooms. A few manufacturers came out with portable and electrical appliances. Any of the most appealing inventions in the demand for breastfeeding devices is in the breast pumps.
Segmental Analysis
The global breastfeeding accessories market is segmented based on product and end-user.
- Based on the product, the global breastfeeding accessories market is categorized into breast milk bottles, breast pumps, nursing clothes, breastfeeding pillows, nursing pads, nipple care products, cleaning products, breast shells, and other accessories. The breast pump is sub-segmented into manual breast pumps and electric breast pumps. The nursing pads are further sub-segmented into disposables and reusable. Of these, the use of breast milk bottles are gaining popularity in the market. Further, rising use of breast pumps has catalyzed the demand for breast milk bottles.
- Based on the end-user, the market is segmented into hospital & clinics and personal.
Regional Overview
Owing to the growth of healthcare facilities, growing demand for innovative breastfeeding accessories, and supportive policies encouraging breastfeeding in North America and Europe, the Americas lead the global breastfeeding accessories market. Increasing awareness of breastfeeding equipment and many dairy banks will promote demand growth.
Europe is the second-largest on the world market for breastfeeding products. Factors such as increasing women's jobs, growing government funding to improve children's wellbeing and increasing numbers of hospitals and children's milk banks in this area help business growth.
Asia Pacific region is the fastest-growing market owing to the presence of developing economies like India, China, and Australia, and also the rising healthcare expenditure by the government. The increasing birth rate in this region increases the demand for breastfeeding accessories, which will boost the market growth in this region.
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The Middle East & Africa, on the other hand, has the least share of the worldwide demand for breastfeeding accessories. This can be due to the prevalence of developing markets, limited knowledge, and lack of resources for health care which can also impact business growth.
Competitive Dashboard
Koninklijke Philips N.V. (UK), Medela LLC (US), Ameda (US), Pigeon Corporation (Japan), Nuby (USA), Artsana S.p.A. (UK), Handi-Craft Company (US), Medline Industries, Inc.(US), NNUK USA LLC (US), Tommee Tippee/Mayborn Group Limited (UK) and Others are some of the significant players for global breastfeeding accessories market.
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