Global Mijiu Market - Forecast (2022 - 2027)

Pravalika Gogulakonda

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The Global Mijiu Market size is estimated to reach $1,461 million by 2027. Furthermore, it is poised to grow at a CAGR of 3.1% over the forecast period of 2022-2027.

Global Mijiu Market - Forecast (2022 - 2027)

The Global Mijiu Market size is estimated to reach $1,461 million by 2027. Furthermore, it is poised to grow at a CAGR of 3.1% over the forecast period of 2022-2027. Mijiu is a popular Chinese alcoholic beverage that can be found at a variety of locations. Mijiu or Chinese rice wine is often produced from rice, sticky rice, or millet fermented with yeast and water. It can either go through dry distillation to become baijiu, which has an alcohol percentage of 35-60%, or it can go through wet distillation to enhance its concentration above 37% and remain as mijiu. It has a variety of uses in the food and beverage business, including commercial use in restaurants as well as bars, home use for special events with friends and family, so on. Ginger duck, sesame oil chicken, and shochu chicken are just a few of the recipes that include mijiu. Mijiu is made from glutinous rice and is usually drunk warm. Mijiu is also used as an aperitif and is thought to aid in the improvement of metabolism and skin. Mijiu is made from whole grains like rice, millet, or wheat. Recently, the consumption of alcohol is increased at a rate of 70% which further enhances the overall growth of the Mijiu Market. Changing lifestyle gives rise to the demand for alcoholic drinks and the growing need for locally made products are some of the factors driving the Global Mijiu Industry forward in the projected period of 2022-2027.

Global Mijiu Market Report Coverage

The report: “Global Mijiu Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Global Mijiu Market.

By Type- Glutinous Rice Wine, Millet Rice Wine, Red Kojic Red Wine, and Others.

By Application- Commercial Use and Home Use.

By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), and Rest of the World (the Middle East, and Africa).

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Key Takeaways

Geographically, Asia-Pacific held a dominant market share in the year 2021. It is owing to the presence of robust manufacturing capabilities, which increases the production of rice wine. Moreover, westernization and premiumization trends have given the much-needed push for using alcohol. China is the largest producer of mijiu as people prefer more local-based products thus increasing consumption of mijiu. Moreover, changing taste among consumers shifting towards the new products and flavors further soars the market growth.
Changing lifestyle patterns among people gives rise to the demand for alcoholic beverages and the rising innovation of new products and flavors are some of the factors driving the Vanillin Market. However, stringent government regulations associated with mijiu are some of the factors impeding the market growth.
A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Mijiu Market Report.

Global Mijiu Market Segmentation Analysis- By Type

The global mijiu market based on type can be further segmented into Glutinous Rice Wine, Millet Rice Wine, Red Kojic Red Wine, and Others. Glutinous Rice Wine held a dominant market share in the year 2021. Glutinous Rice Wine is a Chinese alcoholic beverage prepared from glutinous rice that has been fermented into alcohol. It is also known as "sweet wine" or "sticky rice wine." It can be made via dry fermentation without the inclusion of any grains other than spiked glutinous rice to encourage natural yeast multiplication, or by utilizing malt and enzymes in combination with spiked raw glutinous rice in traditional ways. Many consumers believe that glutinous rice wine helps in improving metabolism and skin that further increasing its demand among the population.

However, Millet Rice Wine is estimated to be the fastest-growing, with a CAGR of 3.7% over the forecast period of 2022-2027. Another sort of mijiu is millet rice wine, which is created from millets. Millet wine is similar to glutinous rice wine in appearance, but it includes more nutrients than white or brown rice. Owing to the increased carbohydrate content in its grains, it also tastes sweeter and less alcoholic than other varieties of wines. It has been used in China as an alcoholic beverage and even for religious ceremonies from ancient times.

Global Mijiu Market Segmentation Analysis- By Application

The global mijiu market based on the application can be further segmented into Commercial Use and Home Use. Commercial Use held a dominant market share in the year 2021. There are various uses of mijiu in commercial use including tenderizing meat, enhancing the flavor and color of food items like noodles. It's used to give meals like custard buns and roast pork a distinct flavor. It can be used as an ingredient or combined with other items to create unique flavors that can't be replicated by a single product alone, opening up new business prospects. It's also added to sauces to improve the flavor of dishes and drinks including fruit juices, cocktails, and smoothies.

However, Home Use is estimated to be the fastest-growing, with a CAGR of 4.1% over the forecast period of 2022-2027. Mijiu is most commonly used in the home for cooking. People use Mijiu to enhance the flavor of the cuisine they are making. When ingested with food while cooking or after meals, Mijiu also contributes protein, carbs, and Vitamin B12. Another common home use of the product is as a drink after meals or with snacks, rather than water or tea. It's also used in religious rites and for therapeutic purposes.

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Global Mijiu Market Segmentation Analysis- By Geography

The global mijiu market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held a dominant market share of 37% in the year 2021 as compared to the other counterparts. It is owing to the robust demand for mijiu in the food and beverage industry. The growing number of wine tasters in China gives vintners reason to be optimistic. The bulk of China's population is elderly, and this elderly population prefers Chinese white spirits manufactured from grains like rice. The mijiu market has benefited as a result of this consumption habit. In China, about 205 million liters of rice wine is produced in 2020.

Global Mijiu Market Drivers

Rising Demand for Alcoholic Drinks among the Population has readily aided the market growth.

Rising changing lifestyle among consumers, the consumption of alcohol drinks growing. Furthermore, the rise of alcohol in e-commerce retail has generated simple availability and accessibility for customers, resulting in increased demand for beverages. According to the International Organization of Vine and Wine, the wine consumption globally is estimated to reach 234 million hectoliters in 2020 which further grows the production of rice wine and thus increases the adoption of mijiu. Among the young population, alcoholic consumption becomes a fashion so, they are adopting alcohol at parties or some other celebrating event. So, the rising demand for an alcoholic drink gives rise to the use of rice wine in order to make mijiu which in turn soars the market growth.

Growing Attraction among People towards Authentic Ingredients is Set to Drive the Market Growth.

Recently, people are consuming products that are innovative and authentic in taste. So, manufacturers are using authentic ingredients to make the products taste and feel traditional. In many countries, like china people are consuming only their local beverages products as they believe that it helps in improving metabolism and skin which is beneficial for health. According to the latest survey in China, in 2020 about 57% of Chinese consumers prefer local brands. So, they are adopting homemade distilled spirits in order to make mijiu where they are using authentic ingredients and thus driving the market growth.

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Global Mijiu Market Challenges

Stringent Regulation regarding the Consumption of Alcoholic Products is one of the Factors Impeding the Market Growth.

According to the National Institute of Health, 85.6% of people are alcoholic and suffers from serious health issues. In order to reduce health-related issues owing to excessive consumption of alcohol, the government takes various steps. The government ensures the safety, quality, authenticity, and correct labeling of wine products and is responsible for encouraging growers, producers, and traders to comply with laws on wine by offering advice and education. During this process, the production of wine and alcohol beverage products becomes slow and thus hampering the market growth.

Global Mijiu Market Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the market. The Global Mijiu top 10 companies include:

Saveur,
China Shaoxing Yellow Wine Group Corp,
Kuaijishan,
Jinfeng Wine,
Satake,
Nuerhong,
imo,
Guyueloutai,
Jiashan,
Shanhao.

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Recent Developments

In September 2020, Riboli Family Wines launched “Highlands 41” its newest estate-based wine brand. The product launch is expected to help the company enhance the business and increase its product portfolio.
In August 2020, Bronconess had a partnership with St. Julian Winery with the focus to launch its new product “Bronconess Peach Bubbly”. The collaborative approach helps the enterprise enhance its customer base and enhance the business.
In July 2020, Satake introduced new sake rice milling technology which is a new circulation-type rice milling machine that prevented the rice from breaking. This factor increases the production of mijiu and thus enhances the market growth.

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