Market Outlook
Irish Moss is a kind of red algae grown mostly in western parts of the world, mainly along the Atlantic coast of Europe and North America. It is a dichotomously bushy branched alga with blades tapering into a disc-shaped holdfast.
Its availability in nature varies, depending on the climatic conditions, and it is available in various colors and various color intensities of greenish-yellow, red and purple-brown. Irish moss serves as an essential source for carrageenan production.
North America will continue to sustain its dominant position in the Irish Moss market with Canada being a major producer. Irish Moss is categorized under red seaweeds. Other major producers of Irish Moss include France and Ireland. Irish Moss is majorly used in North America due to its unique functional properties and broader applications. Carrageenan production further adds to this robust end-use potential of Irish Moss. Increasing importance of marine plants and seaweeds as a raw material for food and beverages production will support the Irish Moss market during the forecast period.
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Reasons for Covering this Title
The rise in industrial applications of multifunctional and nutritional marine plants is driving higher demand for Irish moss. In ancient times, Irish moss was used during food scarcity by the Irish. Among various available forms, quality and source of seaweed are vital while making purchasing decisions for Irish moss. This seaweed is nutritionally important as it contains 83% of all essential nutrients, including vitamins A, D, E, F and K. Irish moss serves as an excellent source of various minerals, including calcium, potassium, iodine as well as sulphur. Additionally, Irish moss has healing powers in case of radiation poisoning. The above-mentioned criteria has opened up opportunities for the use of Irish moss in dietary supplements. Its vitamin- and antioxidant-rich content, along with its anti-viral properties, has encouraged cosmetic manufacturers, specifically skin care product manufacturers to include Irish moss in skin creams. That apart, its mucilaginous body structure (55%) makes it an ideal source for carrageenan production.
The intricate structure of Irish moss is vulnerable to higher weed growth, leading to weed control complex. Concerns over labeling and food safety issues might lead to limited growth potential of Irish moss to an extent.
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Global Irish Moss: Market Segmentation
On the basis of product type, the global Irish Moss market has been segmented as –
· Fresh
· Dried
On the basis of form, the global Irish Moss market has been segmented as –
· Powder
· Flake
· Whole
· Others
On the basis of nature, the global Irish Moss market has been segmented as –
· Organic
· Conventional
On the basis of application, the global Irish Moss market has been segmented as –
· Clarifying agent
· Thickener and Binding agent
· Stabilizer
· Softening and Cleansing agent
· Detoxifying agent
· Antimicrobial and antiviral agent and
· Others
On the basis of End-Use, the global Irish Moss market has been segmented as –
· Food and Beverages
· Carrageenan production
· Bakery and Snacks
· Frozen Dessert
· Dairy Products
· Soups and Stews
· Dips and Raw Desserts
· Dietary Supplements
· Beverages
o Tea
o Beer
· Medicinal
· Personal Care Products
· Others
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Global Irish Moss Market: Key Players
Some of the key players operating in the global Irish Moss market are Starwest Botanicals, Lipotec, Red's Kitchen Sink, Gaia Herbs, Brouwland, Angelina Organic Skincare, Brupaks Brewing Products, Seatech Bioproducts Corp and others.
Opportunities for Market Participants
Increase in consumer awareness about Irish moss and its benefits across various social media platforms will encourage sales of Irish moss products over the forecast period. Rise in use of android phones, internet users and vast knowledge sharing across various platforms including landscaping, indoor gardening is likely to support Irish moss supply at household levels to a greater extent.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
· Customer Experience Maps
· Insights and Tools based on data-driven research
· Actionable Results to meet all the business priorities
· Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
· North America
· Asia Pacific
· Europe
· Latin America
· The Middle East and Africa
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