Thea new report researched and compiled by the analysts at Transparency MarketResearch talks about the overall dynamics of the global frozen pizzamarket. As per the findings published by the report, the globalmarket is expected to grow at a considerable CAGR of 6.5% over the course ofthe given forecast period of 2017 to 2026. With such high growth rate, thefrozen pizza market is expected reach an overall valuation worth US$25,971.1 mnby the end of the given forecast period.
There has beena substantial increase in the consumption of frozen pizza across differentparts of the world. This is primarily because the leading companies in themarket have introduced a wide range of pizza laced with different ingredientsand attractive toppings. Also, the companies are bringing regional or localflavors and tastes in their pizzas and thus attracting more customers. Vendorsare also introducing several new toppings because of the growing popularity offrozen pizzas. Furthermore, vegan froze pizzas are gaining good amount oftraction due to increasing number of population adopting vegan lifestyle.
Some of thekey players in the global frozen pizza market include names such as FRosTA AG,Connies Pizza, General Mills, Conagra Brands Inc., Atkins Nutritionals, NestleS.A., McCain Foods Ltd., and H.J. Heinz among others. The companies in themarket are adopting new and advanced methods to enhance the taste and improvethe overall quality of the frozen pizzas. Heavy investments for researchingabout new ingredients that have better taste and cater to large base ofcustomers is also a key strategy adopted by market leaders.
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From ageographical standpoint the global frozen pizza market can be segmented intofive key regions namely Europe, Asia Pacific, North America, South America, andMiddle East and Africa. Of these regions, the global market is expected to bedominated by the North America region. This dominance is largely due to thepresence of several key players in the region coupled with increasing demandand product varieties.
ChangingLifestyles is changing the Dynamics of Market
There hasbeen a growing demand across the globe about frozen food items and especiallypizzas. This s one of the primary reasons behind the growth of the globalfrozen pizza market. Rising awareness among masses about the use of frozen foodproducts is also projected to play an important role in driving the globalfrozen pizza market in the coming years of the forecast period.
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The worldaround us is constantly evolving and that has led to changing food habits andoverall lifestyle. Due to the fast paced and hectic lifestyle, primarily theworking population is giving increasing preference to frozen pizzas. Thesepizzas can be directly bought from the market and just need to heat up at thetime of eating. This saves a lot of time for the working professionals. This isthus a key reason behind the growth of the global frozen pizza market.
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In additionto this, aforementioned factors such as development of new ingredients andheavy investments by industry leaders is also expected to encourage the growthof the global frozen pizza market in the near future.
Increasing Health Awareness PosesPotent Threat to Market Growth
The growthof the global frozen pizza market is not without some challenges in its path.Increasing health concerns such as obesity and high cholesterol levels causeddue to prolonged consumption of fast food is one of the key factors that isslowing down the growth of the market. In addition to this, growing awarenessamong masses about high fitness regimes and consumption of highly nutritious foodis also expected to slow down market growth.
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