Global Eye Tracking market, by offer (hardware, software, services, research and consulting services), monitoring type (remote monitoring and mobile monitoring), application (attendance communication and human behaviour and market research, others), vertical ( Retail & Advertising, Consumer Electronics, Research & Healthcare Laboratories, Government, Defence & Aerospace, Automotive & Transportation, Others), Country (US, Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, United Kingdom, France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia Pacific, Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, Rest of the Middle East and Africa) Industry trends and forecast to 2027
Eye Tracker is the device used to analyze and evaluate the position and moment of the eye in relation to the head. It is the measure of the general activity of the eye. Eye tracking data can be collected using a remote control or an eye tracker that is mounted on the head and connected to the computer. It includes the miniaturization of activities such as blinking, looking, ignoring, and the perceptible reaction of the pupil to different stimuli. It widely finds its application in intelligent and security systems.
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Leading players involved in the Global Eye Tracking Market includes:
Tobii AB, SensoMotoric Instruments, SR Research, Seeing Machines, EyeTracking, PRS IN VIVO, Smart Eye AB, LC Technologies, Ergoneers GmbH, EyeTech Digital Systems
All key players have contributed to the astonishing growth of the global eye tracking market. But Facebook Inc. is one of the companies that has taken this market to the next level. He has proposed his own eye-tracking company called Eye Tribe to take advantage of the growing demands. Google is another that chooses its own eye-tracking company called EyeFluence.
Major Drivers of The Market
- Profitability is one of the crucial potential market drivers of the global eye tracking industry. Manufacturers of smart devices do not have to spend a lot to include this technology and device in their products. As a result, it does not contribute to raising the prices of the final products.
- Apart from that, the increasing demand in the health and medical field and the increase in the number of e-book readers is possibly the latest market driver and it is also considering the trend of the Eye Tracking market.
Global Eye Tracking: Market Segmentation
The report focuses on the general ranking of the market in different aspects. Covers market overview, dynamics, segmentation, and regional analysis to show clarity on how the market works. The report also sheds light on recent developments within the industry.
Market Segmentation Highlights for the Global Eye Tracking Market are as follows:
The Eye Tracking: market is segmented on the basis of type such as:
- electrooculography systems
- optical tracking systems
The Eye Tracking: market is segmented on the basis of Application such as:
- Hardware
- Software
The Eye Tracking: market is segmented on the basis of Components such as:
- Research
- Retail
- Automotive
- Healthcare
- Consumer Electronics
Regions and Countries Level Analysis:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
- Asia-Pacific (China, India, Japan, Southeast Asia etc.)
- South America (Brazil, Argentina etc.)
- Middle East & Africa (Saudi Arabia, South Africa etc.)
The regional ranking of the Eye Tracking market is widely distributed to various regions including North America, Asia Pacific, Europe, and other parts of the world. North America is considered one of the leading regions in the market and has the highest market share. Helped generate the highest revenue in previous forecast years. And with the huge market demand for eye tracking, expectations are even higher in the current period.
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Impact of COVID-19 on Eye Tracking Market:
The world is facing an economic crisis caused by the COVID-19 pandemic. The pandemic, like several other markets, has also caused a decline in the growth rate of the eye-tracking market. The main drivers of demand in the eye-tracking market (various retail stores, advertising companies and research laboratories) are not currently operating in several countries, which has negatively affected the demand for products and services based on eye-tracking technology. . Additionally, COVID-19 has also disrupted the eye-tracking market supply chain, making it difficult to manufacture and distribute eye-tracking devices. The eye-tracking market is expected to pick up momentum as soon as the supply chain issues are resolved.
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Key Benefits
- This report provides an extensive analysis of current and emerging market trends and dynamics in the global eye tracking market.
- In-depth analysis is carried out by building market estimates for key market segments between 2021 and 2027.
- This report includes a detailed quantitative analysis of current trends and future estimates from 2021 to 2027, helping to identify prevailing market opportunities.
- A comprehensive analysis of the market is carried out by following the positioning of key products and monitoring the main competitors within the market framework.
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