Integration with social networking platforms has enabled users to share their experiences with friends, acquaintances, and coworkers, increasing the platform's reach and effectiveness. Another benefit is that mobile apps allow brands to send out surveys, even if they are only one question long, allowing them to collect first and data from their target audience members and tailor their efforts accordingly. According to a study on the use of Gamification Market in businesses, it is usually done in the most generic of ways. They slap point systems, leaderboards, and badges on any process instead of designing thoughtful experiences that balance competition and collaboration. This failure to create the meaning of this approach is expected to result in 80% of the efforts in companies that have used it.
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