Cart.com today announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their e-commerce footprint.
Founded in 2005, AmeriCommerce will serve as the foundation of Cart.com’s e-commerce-as-a-service (ECaaS) platform. Today, AmeriCommerce facilitates more than $500 million in gross merchandise value, providing end-to-end online store services for nearly 3,000 customers. AmeriCommerce was previously acquired by Capital One before being bought back by management. Over the next two months, Cart.com will expand AmeriCommerce’s capabilities by adding new complementary products and services for its customers.
“In today’s e-commerce landscape, merchants are constrained by complex and fragmented options, and large incumbent marketplaces that deliver great end customer experience at the expense of entrepreneurs and small businesses. Cart.com will put power back in the hands of brands,” said Jim Jacobsen, Cart.com Chairman and co-founder.