Tea, which originated in China, is now one of the world's most popular beverages. It is typically prepared by pouring hot or boiling water over cured tea plant leaves. Tea cultivation necessitates specific soil and climatic conditions, which can be found in developing countries such as Kenya, China, India, and Sri Lanka. Tea is high in antioxidants and has numerous health benefits, including lowering the risk of heart attack and stroke, losing weight, maintaining bone health, boosting immunity, and improving digestion. Tea products are currently manufactured and sold in a variety of formats, including loose tea, teabags, bottled and canned ice tea, ice tea powders, and milk tea powders.
Due to the prevalence of tea culture, tea has become very popular in the emerging market. Furthermore, rising health consciousness and disposable income have aided the tea market's expansion. Furthermore, the introduction of additional healthy ingredients in tea by various market players is one of the factors driving the market's growth. However, the rising trend of coffee consumption, as well as fluctuating raw material prices caused by unpredictable climatic conditions, act as major restraints for this market. On the contrary, the Tea Market is expected to grow due to increased demand for herbal tea and the introduction of new flavours and varieties of tea.
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