Direct Carrier Billing Market Overview
Global Direct Carrier Billing market is forecast to reach $56.9 million by 2026, growing at a CAGR of 10.0% during the forecast period from 2021 to 2026. The rising growth towards digital content platforms along with increased transparency and customer satisfaction are some of the major drivers towards the significant market growth of direct carrier billing. Moreover, growing digitalization, as well as increasing smartphones user penetration, is also impacting the demands towards direct carrier billing market, particularly Pure DCB, MSISDN Forwarding and Limited DCB. Governmental efforts in order to adopt digital carrier billing to improve digitalization across countries has been also creating its dominance by retailers, shopkeepers and many vendors. Since the interface of the digital carrier billing solutions provides the financial details within a same pace, customers get transparent information regarding their expenses. This helps in keeping a proper track of the payments made by the user along with requirement of carrying high amount of cash while going for travelling, shopping and many others.
Report Coverage
The report: “Direct Carrier Billing Market – Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the Direct Carrier Billing Market.
By Platform Type: Android, Ios, and Windows
By End User: Gaming, Video Content, Movie and Music, Others
By Type: Limited DCB, Pure DCB, Pin or MO based Window, MSISDN Forwarding, Others
By Application: Mobile commerce, web payments, App store and digital content, Others
By Geography: North America (U.S, Canada and Mexico), South America (Brazil, Argentina and Rest of South America), Europe (U.K, Germany, Italy, France and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia and Rest of APAC),RoW (Middle East and Africa)
Key Takeaways
- Android platforms are expected to have a significant growth during the forecast period in the direct carrier billing market due to purchase options for high end android games.
- APAC region is expected to have a major growth during the forecast period in the direct carrier billing market due to rising growth of digital platforms and adoption of affordable smartphones.
- Rising growth towards digital content platforms along with increasing transparency and customer satisfaction are some of the major driving factors towards significant growth of Direct Carrier Billing market.
Direct Carrier Billing Market, By End User, 2020 (%)
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Direct Carrier Billing Market Segment Analysis – By End User
Governmental initiatives towards increasing the adoption of digital media methods have helped in causing major growth across the globe. Movie and Music segment dominated the market at a share of 46.9% in 2020. Growing usage of direct carrier billing systems for reducing the deployment of trading billing systems is helping in driving the market demands in the region. As a part of governmental scheme towards improving digitalization, India had started with the fuel subsidy program, which was considered as the largest cash transfer program. This program was meant to pay the cooking gas consumers the subsidy directly in their bank accounts, thus helping them to save massive amounts. Such factors are also causing higher adoptability towards direct carrier billing market in this region.
Direct Carrier Billing Market Segment Analysis – By Platform Type
On the basis of platform, Android has been facing high market dominance during 2020 at 66.4% share and is anticipated to have a significant growth towards direct carrier billing market during the forecast period. Due to the growing affordability of lowcost android phones, major market players such as Google and many others have been investing towards providing such billing options across Android platforms. Moreover, many android based games offer access and downloading options only through purchasing of such game applications through online payments, thus creating major demands towards direct carrier billing market. Since android devices are more popular, activities such as paying games, entertainment or making shopping purchases is more effective, thus driving the investments towards making direct carrier billing systems within android servers. Moreover, rising online media surfing and digitalization has been equally boosting the growth of direct carrier billing market.
Direct Carrier Billing Market Segment Analysis – By Geography
Asia Pacific is expected to have a major growth in the global direct carrier billing market during the forecast period from 2021 to 2026 at 12.2% CAGR. High investments towards research and development activities along with growing Smartphone penetration has been fueling the growth for direct carrier billing market in this region. Moreover, availability of affordable smartphones along with growing popularity towards digital content platforms is also causing a positive impact on the market growth of Direct Carrier Billing in this region.
Direct Carrier Billing Market Drivers
Increasing demands towards digital content platforms
Rising demands towards digital content platforms have been acting as a major driver towards the significant growth of direct carrier billing market. With the rising growth of digital media, platforms such as YouTube, Netflix, Hotstar and many others have been highly surging across various countries. Since these platforms offer features like premium options and many more, which offer extra advantages to the users, demands towards online payment modes are getting highly popular. Moreover, such digital platforms are providing proper authentication and easy interface towards digital carrier billing, thus helping the users to easily access their accounts for making payments securely and more safely. Direct carrier billing options are getting highly popular as many of the online payment applications and many others have been offering minimum amounts of gift cards, cash backs and many such benefits for the long time users. Such factors are helping in boosting the demands towards direct carrier billing market
Increased transparency and customer satisfaction
The demands towards the direct carrier billing market have been rising due to its capabilities of providing increased transparency and customer satisfaction. With growing digitalization, users are shifting towards online payments due to lesser complexity and acting as a time efficient solution. Traditional options such as checks, drafts and cash are getting outdated as these methods are time consuming as well as require the functioning of governmental bodies. Usage of digital carrier billing solutions have been helping the users to make payments even on the days of bank holidays as well as making bill payments for shopping, electricity, and many others efficiently within a single click, thus improving customer satisfaction.
Direct Carrier Billing Market Challenges
Security and privacy concerns
Security and privacy concerns are acting as one of the major challenge towards hampering the market growth of direct carrier billing. Since the rate of cyber crimes have been reportedly raising, security threats regarding online mode of payments are creating a major impact on the adoption towards direct carrier billing markets. Deployment of such direct carrier billing platforms provides authentication by securing the bank account details and personal details, any kind of loss of such data can have a negative impact for the end users. Data hacking, frauds and many such serious crimes have been growing as the systems are not highly secured to resist such attacks. Moreover, accessing of such sensitive information has been becoming easier due to technological advancements as well as their incapability of providing more efficient security tools. Such factors are causing lesser adoption of online payment modes prior to high risks and financial losses, restraining the market growth of direct carrier billing.
Direct Carrier Billing Market Landscape
Partnerships and acquisitions along with product launches are the key strategies of the players in the Direct Carrier Billing Market. The major key players in the Direct Carrier Billing Market include Boku Inc., Bango Plc, Dimoco, Comviva, Fortumo, NTT Docomo Inc., Centili, Google, Orange S.A and Mobiyo.
Partnerships/Product Launches/Acquisition
- In October 2019, Fortumo had announced of signing a partnership agreement with Vidio for launching direct carrier billing service in Indonesia. With this agreement, vidio introduced the direct carrier billing with combining Fortum’s DCB product, thus helping the digital merchants access all the company direct interactions with mobile operators.
- In May 2019, Boku Inc. had announced partnership with DAZN in order to allow its subscribers to sign up and pay for services using mobile phones, broadband as well as pay TV accounts. With this partnership, Boku provide direct carrier billing and carrier bundling payment options for the customers of DAZN in paying subscription bills through mobile phone bill, ISP bills as well as broadcast television bill both for cord cutters and traditional TV viewers.
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