InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast.
Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers.
As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps, including List Ease and CheckPoints, that span the journey as shoppers plan, save and organize. These properties empower brands to reach highly engaged, opted-in shoppers in real-time, while closing the loop on measuring campaign effectiveness.
“Key Ring has helped busy people save money effortlessly for more than a decade. As a result, it’s become a beloved brand, with a longstanding and deeply engaged user base,” said Todd Dipaola, CEO and Founder of InMarket. “As part of InMarket, Key Ring will be a critical asset linking millions of shoppers across thousands of retailers, while creating value for users and driving results for our brand partners. We’re committed to building on this legacy of creating experiences that drive closed-loop results for partners wherever we can.”
https://www.martechcube.com/customer-intelligence-platform-inmarket-acquires-key-ring/
