Crowd analytics is the use of analytics to data collected on the movement and behaviour of people in a certain area, such as a retail store, restaurant, or bus station.
Crowd analysis is the interpretation of data gained by observing the natural movements of items or groups of people. It collects and aggregates information on people and their daily activities. Managing and comprehending crowd actions is extremely difficult in a variety of industries, including logistics for smart hub organisation, security at large public events, and operational productivity for retail networks. Crowd Analytics solutions contain a variety of modelling and statistical skills, including behavioural modelling, microscopic modelling, conflict estimates, and complex network analysis.
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