The rising prevalence of mobile devices as the preferred digital media platform, quick adoption across multiple business verticals, improving economic climate, expanding mobile subscriber base, and increasing online distribution of films and music will drive future market growth. The ongoing shift of users to digital media, as well as the rapid evolution of consumer behaviour toward value-based advertising, in which the target audience is appropriately compensated for their time and attention through loyalty points, free/subsidized content, and various user-friendly tools, are also driving Cross Platform And Mobile Advertising Market growth.
Some of the major factors driving market expansion are an increase in overall advertising budgets, a generous allocation of budget to online ads, increased prices for direct response vehicles and branding ads, and an increase in the number of advertising agencies incorporating online media into their integrated campaigns. Other important factors poised to benefit market prospects in the near term include the increasing popularity of social media networks, which promote improved targeting; the growing trend toward mobile apps, which offer enormous potential for cross-platform advertising; the growing prominence of IoT and the resulting growth in connected devices; and robust demand for digital video advertising, which is supported by effective ad delivery and streaming.
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