Description
Contextual advertising market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses the contextual advertising market to exhibit a CAGR of 28.60% for the forecast period of 2022 to 2029. Contextual advertising is basically an automated procedure of putting up advertisements on web pages according to the relevance of digital content of the pages and it provides advertisers the ability to deliver messages to selected profitable audiences. It is generally done through contextual targeting on an ad network, which involves ads based segmentation on parameters such as keyword, metadata or website topic. The users then click on the targeted advertisement through the ad, which apparently creates revenue for the publisher of the content and more traffic for the advertiser.
Market Analysis and Insights of Contextual Advertising Market
.
he increasing social media users in various developing and developed countries will emerge as the major factor driving market growth. Furthermore, the growing trend of mobile advertising, rising adoption of big data analytics and artificial intelligence in digital marketing, personalized marketing strategies worldwide along with increase in the number of smartphone’s will further aggravate the market value for the forecast period of 2022 to 2029. The incorporation of virtual reality and augmented reality for the digital customer engagement are expected to boost the overall growth of the market. On the other hand, the privacy concerns owing to behavioral tracking and low translation ratio due to user annoyance act as a restraint for the market. The technical drawbacks and low charge and discharge rates are also estimated to obstruct overall growth of the market
Contextual Advertising Market Scope and Market Size
The contextual advertising market is segmented on the basis of deployment, approach, type and end user. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
· On the basis of deployment, the contextual advertising market has been segmented into mobile devices, desktops and digital billboards.
· On the basis of approach, the contextual advertising market has been segmented into mass contextual advertising, focused contextual advertising, contextual behavioral advertising and contextual billboard advertising.
· Contextual advertising has also been segmented on the basis of type into activity-based advertising and location-based advertising, others. Others have further been segmented into in-app advertising and in-video advertising.
· On the basis of end user, the contextual advertising market has been segmented into consumer goods, retail and restaurants, telecom and IT, banking, financial services, and insurance, media and entertainment, travel, transportation, automobiles, healthcare, academia and government.
Contextual advertising Market Country Level Analysis
The contextual advertising market is analyzed and market size, volume information is provided by deployment, approach, type and end user as referenced above.
The countries covered in the contextual advertising market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the contextual advertising market due to strong presence of major key players offering advertising technologies in the region. Asia-Pacific region is projected to undergo substantial during the forecast period owing to the due to the high growth of the market owing to presence of emerging countries such as India, China and Japan.
Major TOC of the Contextual Advertising Market Report
· Chapter One:
· MARKET SEGEMENTATION
· EXECUTIVE SUMMARY
· PREMIUM INSIGHTS
· MARKET OVERVIEW
·
· Get TOC of the Report: https://www.databridgemarketresearch.com/toc/?dbmr=-contextual-advertising-market
Competitive Landscape and Contextual Advertising Market Share Analysis
The contextual advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to contextual advertising market.
Access Full Report:- https://www.databridgemarketresearch.com/reports/-contextual-advertising-market
Some of the major players operating in the contextual advertising market report are
Google Inc., Meta., Microsoft, Yahoo, Twitter, Inc., Amazon.com, Inc., Act-On Software Inc., Brandwatch., Clarabridge, SENDIBLE, Digimind, Meltwater., Cision Ltd., Simplify360., MavSocial, Adobe, Amobee Inc., Media.Net, SimplyCast, Flytxt, Infolinks, Millennial Media LLC, Flurry and SAP among others.
About Us:
Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market
Contact:
Data Bridge Market Research
Tel: +1-888-387-2818
Email: Sopan.gedam@databridgemarketresearch.com
Browse Related Reports@
