Contentstack, the leading Content Experience Platform (CXP), today announced it was included as a leading provider of Content Experience Platforms in a new report from Aragon Research. The report entitled “The Rise of Content Experience Platforms—And Why Your Website and Digital Experiences Will Never Be the Same” introduces a new category: the Content Experience Platform (CXP), which Aragon forecasts will grow from $11 billion in 2019, to $28.8 Billion by 2025, with a Cumulative Average Growth Rate (CAGR) of 17.4%.
The CXP category aims to define a new world of content creation, management and publishing, which has traditionally been only served by Web Content Management platforms. Today’s customers expect relevant content to be served to them anywhere they might look to access it, personalized and optimized for every channel. Thus, the digitally-enabled enterprise must respond with dynamic content experiences. CXPs allow businesses to deliver a more personalized and more engaging interaction not just with websites, but with any digital touchpoint across the customer journey. The aim of this new approach is to drive customer loyalty and retention, leveraging artificial intelligence, rich content like video, and integrations across channels.
Aragon states that “the next generation of content management technology will deliver immersive, omnichannel content experiences, moving us beyond the static webpages of the past…This market is poised to revolutionize how enterprises market to buyers.”
CXP investments will be driven by the need to deliver content experiences to a variety of devices—not just PCs, laptops, and mobile devices. The rapid adoption of new devices such as kiosks, watches, automobiles and other IoT-enabled and touchless devices are forcing enterprises to look at next generation solutions. CXPs are able to easily add new digital touchpoints without requiring major changes to existing content and can be a single source of truth for content across channels and devices.
“CXPs are leaps and bounds from where content management started,” said Jim Lundy, CEO and Lead Analyst of Aragon Research. “By prioritizing the entire breadth of enterprise content, CXPs like Contentstack are able to provide a framework for business-critical assets that draws them together to create a dynamic, immersive and rich journey that more deeply connects with the user. As a result, CXPs are more likely to deliver return on investment unlike yesterday’s CMSs.”
https://www.martechcube.com/contentstack-leads-new-content-experience-platform-category/
