This is due to rising consumer purchasing power and increased product launches by several manufacturers in this industry. Furthermore, in order to broaden their consumer base, several manufacturers are adopting an omni-channel distribution strategy for their products. Demand for such products has also shown a positive growth trajectory. Emerging economies such as India, China, Japan, Brazil, and Mexico are expected to have high demand for Bath and Shower Products due to rising demand for bath and shower products with multiple benefits such as skin nourishment, skin repair, and moisture therapy, among others, combined with an improvement in consumers' standard of living.
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