Market Highlights
Market Research Future (MRFR) projects the live IP broadcast equipment market 2020 to record a robust CAGR of 17.92% over the forecast period (between 2017 and 2025). The market value in 2018 was USD 859.1 million and by 2025, it can touch USD 2,670.1 Million, indicating favorable growth prospects. We will provide COVID-19 impact analysis with the report, offering detailed market developments following the coronavirus disease outbreak.
Key Influencers and Main Barriers
The COVID-19 outbreak has been more devastating for the broadcast hardware manufacturers, given the disrupted supply chains worldwide. Following the advent of SARS-CoV-2, suppliers have been aggressively advertising their equipment and hardware products to compensate the massive revenue loss incurred post the pandemic. The lockdown imposed in the first half of 2020 led to cancellation of events, which meant that numerous live IP broadcast equipment firms had to face substantial financial pressure, leading to reduced budgets for investments in media technology.
Furthermore, with the sports events getting cancelled can cause further financial loss for the broadcast equipment manufacturers and other vendors in the market. With the significant amount spend on the equipment and hardware for these events, the novel coronavirus has resulted in a major loss to the earnings. Also, with the consumers’ consumption choice changing since the social distancing and the lockdown imposition, digital entertainment services and OTT platforms like Netflix have become more popular than ever before, which could be a great booster for the live IP broadcast equipment market in the long run.
The cloud technology is considered to be imperative for the success of direct-to-consumer services as they facilitate remote workflows. Therefore, trade experts believe that with the growing demand for direct-to-consumer services due to reduced physical contacts and higher demand for entertainment, the virtualizing operations segment can observe massive investments. The OTT streaming services and the rising demand for virtualization can be some of the top live IP production trends in the global market. The market can also receive an economic boost from governments worldwide along with the increasing relaxation of the regulations for broadcasters and live IP broadcast equipment providers.
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Segmentation:
The live IP broadcast equipment industry can be segmented with respect to product and application.
In terms of product, the key market segments can be transmitter and gap fillers, video servers, encoders and convertor, amplifiers, modulators & repeaters, routers & switches, antennas, signal processing unit, and more. Since 2018, the leading segment in the market is that of encoders and convertors, while it is presumed that the transmitter and gap fillers section can accrue the fastest expansion rate in the years ahead.
The primary application areas discussed in the report are broadcast stadium, outside broadcast vans and broadcast production centers. In 2018, the highest gaining segment was broadcast production centers while the outside broadcast vans category could be develop at the fastest rate over the forecast timeline. In recent years, the content volume has expanded significantly, as a result of which the broadcast production centers have been adopting automation for streamlining of the processes. Also, there has been a striking rise in the use of multi camera live streaming software, which can be another reason for the segment’s dominance in the market.
Regional Insight
Asia Pacific/APAC, South America, North America, MEA/Middle East & Africa and Europe are the main markets for live IP broadcast equipment.
Over the coming years, North America could be the highest gainer in the live IP broadcast equipment market, thanks to the extensive presence of leading broadcast equipment manufacturers such as Broadcast Electronics Inc., Cisco Systems Inc., Arrakis Systems Inc. and Comrex, USA, to name a few. The escalating number of satellite and cable television channels combined with the high deployment of the Internet offers the broadcasters in the region the chance to express their political and creative views. Plus, the increasing cultural diversity, especially across the United States, has been favorable for the broadcast channels and thus, for the live IP broadcast equipment market in the region.
Renowned Market Firms
The renowned market firms profiled in the study include Telefonaktiebolaget LM Ericsson (Sweden), Euro Media Group (France), TAMURA Corporation (Japan), ETL Systems Ltd (UK), Harmonic Inc. (US), Evertz Microsystems Ltd (Canada), Sony Corporation (Japan), Belden Inc. (US), Cisco Systems Inc. (US), Eletec Broadcast Telecom SARL (France), Ikegami Tsushinki Co., Ltd (Japan), EVS Broadcast Equipment SA (Belgium), to list a few.
Recent News
May 2020
EVS, a renowned live video technology firms, has acquired Axon, a well-known broadcast and media network infrastructure vendor, with the prime objective of expanding its live production services portfolio and also strategically boost its worldwide footprint. The acquisition is expected to position EVS as the first technology giant to offer an elaborate advanced media infrastructure service that comprises advanced IP processing along with SDI/IP conversion as well as IP and UHD-4K multiviewer.
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Broadcast Equipment Market, By Application (Television, Radio, Direct Broadcasting Satellite, Cable Television), Product (Dish Antenna, Amplifier, Switch, Video Server), Technology (Analog Broadcasting, Digital Broadcasting) - Forecast till 2027
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