The BRIC Organic Baby Food Market is being driven by consumer awareness of the importance of limiting the baby's exposure to the harmful chemicals used in conventional food production, as well as consumer awareness of the benefits of organic products. Furthermore, the growing number of working women worldwide has contributed significantly to the growth of the prepared organic baby food sector, making it one of the fastest growing segments. The trend toward clean-label products and healthier diets is driving the market. Consumers worldwide are increasingly seeking fresher and healthier food options for themselves, as well as for their children.
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