Breakfast cereal consumption has been continuously expanding over the world, owing to the growing popularity of ready-to-eat foods facilitated by the fast-paced lives of the working people. Demand has also increased due to the expansion of retail infrastructure in emerging economies. Consumer demand increased as a result of COVID-19 lockdowns, which caused an increase in at-home breakfast eating and a return of cereals for breakfast. Taste has remained the primary consideration for customers when it comes to breakfast cereals; but, with the pandemic, consumers have begun to place a larger focus on health.
People who have been restricted to their houses as a result of the virus have begun to return to society. The habits formed during the epidemic are projected to endure, with a renewed emphasis on eating correctly at home, and to play a role in Breakfast Cereals Market growth. The worldwide morning cereal industry has begun to recover by late 2019, but ready-to-eat products have benefited as buyers sought familiar, comforting commodities with a lengthy shelf life during the COVID-19 epidemic. Kellogg Co. and General Mills, Inc., for example, have grown their workforce to match the growing demand.
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