Boosting Ecommerce Conversion Rates with Lifestyle Product Images
Boosting Ecommerce Conversion Rates with Lifestyle Product Images
Alexandre de Vigan, Founder & CEO, infinite gives some strong tips to boost the Ecommerce conversion rate of lifestyle product images. Many elements can influence the conversion rate including price, shipping costs and time, testimonials, and more, and visual merchandising is playing a dominant role. The holy grail for marketers in eCommerce is to find the best set of factors to boost conversion rates. According to a survey by Field Agent, 83% of shoppers consider the product image to be the most crucial trigger in their buying decision.
Tips to boost the conversion rate of lifestyle product images. With this agility and efficiency, marketers can go very granular with their staging options and uncover key insights that were previously unattainable. With advanced technology solutions, marketers and content managers can create an unlimited number of lifestyle product images with essentially the same budget, but at a fraction of the time compared to traditional photo shooting. Here are some tips marketers can test to boost their conversion rate:
White versus lifestyle backgrounds - Though many online marketplaces require merchants to upload only white background product images for standardization, brands do not have to follow this rule when managing their own ecommerce website or social media. And a product on a plain background just doesn’t do it. We know that customers are looking for a shopping experience, not just products sold on a digital platform.
Creating lifestyle images can show what the product would look like in real life settings. And they bring an element of aspirational living to your products. There is no doubt that good visuals are one of the most important assets for enhancing sales. These aspirations connect with the emotions and can influence purchasing decisions.
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