According to the report, the global baby & pregnancy skincare products market was valued at US$ 6.5 Bn in 2020 and is projected to expand at a CAGR of 6.9% from 2021 to 2031. Initiatives by governments of different countries to improve awareness about baby hygiene and pregnancy skin care are anticipated to drive the global baby & pregnancy skincare products market during the forecast period.
North America is expected to account for significant share of the global baby & pregnancy skincare products market during the forecast period. The growth of the baby & pregnancy skincare products market in the region can be attributed to rise in access to healthcare, presence of key players, and availability of various brands.
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The market in Asia Pacific is likely to expand at a high CAGR from 2021 to 2031. High disposable income and change in consumer preference toward new and advanced products for well-being, safety, and security of mothers and babies boost the growth of the market in the region.
Investment by Key Players in Emerging Markets to Strengthen Position to Propel Market
Governments of developing countries are making significant investments toward healthcare infrastructure modernization, which is likely to increase access to products. Hence, key players focus on investing in developing countries. For instance, in April 2021, Sanosan, a premium German brand that caters to the skincare needs of babies, announced plans to expand its footprint in India. The product range comprises cleansing, care, diaper change, and sun protection. Johnson & Johnson launched new baby care product range in India. The new Cottontouch baby care line features products including lotion, oil, wash, and cream.
Baby Skin Care Products to Dominate Market
In terms of product type, the global baby & pregnancy skincare products market has been bifurcated into maternal/pregnancy skin care and baby skin care. The maternal/pregnancy skin care segment has been split into toning/firming lotion, breast cream, itching prevention cream, stressed leg product, stretch mark minimizer, and others. The baby skin care segment has been classified into body wash, baby balm, face & body cream, and others. The baby skin care segment has witnessed strong growth due to increase in awareness and shift in concern of parents toward baby’s skin health.
eCommerce to Emerge as Lucrative Distribution Channel
Based on distribution channel, the global baby & pregnancy skincare products market has been divided into hospital & clinical pharmacies, retail pharmacies, e-commerce, and others. Rapid penetration of Internet services globally, convenience, and availability of several brands are likely to boost the growth of the eCommerce segment during the forecast period.
Competition Landscape
The report provides profiles of leading players operating in the global baby & pregnancy skincare products market. These include Himalaya Global Holdings Ltd., Johnson & Johnson, Childs Farm, E.T. Browne Drug Co., Inc., Earth Mama Organics, Good Bubble, Laboratoires Expanscience, Nine Naturals LLC, Noodle & Boo, Pleni Naturals, Weleda UK, Baby Teva, Clarins, Piramal Enterprises Ltd., Union Swiss, and Honasa Consumer Pvt. Ltd.
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