Automotive Windshield Washer Market Trends | Size | Share and Opportunity to 2023
Market Overview
Global Automotive WindshieldWasher Market is expected to be valued at USD 2.3 Billion by 2025, with a 3.72%CAGR during the forecast period.
The report covers segmentationand drivers for a better glimpse of the market in the coming years. Automotivewindshield washers have registered a significant growth in adoption rates overthe past few years in developing nations, such as China, the US, Germany, andIndia, owing to the rising automotive production and growing automotiveaftermarket. The growth of the global automotive windshield washer market is drivenby factors such as the increase in automotive sales across the globe.Furthermore, the increasing global pollution levels have also increased thedemand for windscreen washers in the global market due to the increasing amountof particulate matter in the environment.
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Competitive Analysis
Some of the key industryparticipants of the global automotive windshield washer market are 3M (US),Total (France), Soft99 corporation (Japan), Recochem Inc. (Canada), PrestoneProducts Corporation (US), ITW Global Brands (US), Qwix Mix (US), Sonax GmbH(Germany), ACDelco (US), Japan Chemical Industries (Japan), and Guangzhou BotnyChemical Co., Ltd. (China). The global automotive windshield washer market ischaracterized by the presence of many local, regional, and global vendors. Themarket is highly competitive, with all the players continually competing togain a larger market share. These market players are adopting growthstrategies such as product developments and acquisitions to gain more marketshare. High competition, technological advancements, and integrated solutionsby market players are the key factors that facilitate market growth. Vendorscompete based on cost, product quality, and reliability. Players need to offercost-effective and superior technology to succeed in the competitive market.
Recochem Inc. launched a newRain-X ClearView Windshield Washer Fluid to remove ice, bug splatter, and roadgrime from vehicle windshields. This development helped the company develop anew and improved product that can be used in winter.
ITW Global Brands launched thenew Rain-X Silicone AdvantEdge Wiper Blade based on the advanced spring beamtechnology that allows the wiper to hug the curvature of the windshield for asmooth and quiet wiping of washer fluid. This development helped the companyexpand its product portfolio in the global market.
Prestone Products Corporationdeveloped De-Icer Windshield Washer Fluid that ensures the windshield of thevehicle stays clear while driving in hazardous environments. It helps removelight ice/frost and protects windshields from deep freezing.
Segmental Analysis
Global Market for automotivewindshield washers is segmented based on fluid type, vehicle type, and region.By fluid type, the global market is divided into anti-freeze, water-repellent,bug-repellent, and others. The anti-freeze segment is expected to registerconsiderable share over the projected timeframe. Anti-freeze washer fluidscontain ethylene glycol and improve visibility in cold and stormy weather bycleaning the windshield and melting ice with the help of the windshield wipers.
Based on vehicle type, the globalautomotive windshield washer market is segmented into passenger cars, LCV, andHCV. The passenger car segment is expected to exhibit steady growth over theforecast period. By application, the global automotive windshield washer marketis segmented into OEM and aftermarket. The aftermarket segment will account fora substantial market share over the study period. Additionally, the increase inthe presence of distributors, retailers, and online channel partners around theglobe is expected to increase the scope for automotive parts sales. Thus, thesefactors help create opportunities for aftermarket players to cater to thegrowing needs of the automotive industry across the globe.
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Regional Analysis
Geographic analysis of the globalautomotive windshield washer market spans across North America, Europe,Asia-Pacific, South America, and the Middle East & Africa.
Asia-Pacific accounted for asignificant market share in 2019. The economy of Asia-Pacific has grownsubstantially in the last decade due to rapid industrialization. This factorhas notably increased the use of automobiles for different purposes in theregion due to the rising per capita income among individuals. Furthermore, dueto the rapid industrialization in the region, large trucks are used to haulproducts to neighboring countries and ports. Windshield washers are extremelyhelpful during long hauls as they reduce the downtime for drivers on the road.These factors are likely to boost the demand for windshield washers inAsia-Pacific during the forecast period.
In 2019, Europe held thesecond-largest share of the automotive windshield washer market. The use ofautomobiles in the region has been growing steadily due to the rising percapita disposable income among individuals. The use of windshield washers isexpected to continue growing during this period as consumers are likely torefrain from visiting car washes due to the costly and time-consuming process.Thus, car owners are expected to stock up on windshield washers to keep theirwindscreen clean during their drives. Furthermore, car windscreens tend to getdirty regularly due to dirt and other contaminant particles on the road.
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