Anthocyanin Market Analysis, Segments, Growth and Value Chain 2018-2026
To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanin market.
Steadily Rising Demand from Emerging Economies to Steer Growth
Anthocyanin consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanin also help in improving microcirculation of the body. Anthocyanin expedite metabolism process, the rising awareness about which is likely to bode well for the market.
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Anthocyanin also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanin can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanin. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanin market.
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Demand for Synthetic Variants May Hamper Growth
Anthocyanin are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanin are available at a higher price than those used for extracting artificial colorants. Besides this, anthocyanin lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanin may hamper the growth of global anthocyanin market to an extent.
Furthermore, factors such as the absence of a wide ranging color pallet and implementation of stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless, the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanin in the sector will enable the market sustain growth in the coming years.
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The report segments the global anthocyanin market as:
Global Anthocyanin Market, by Type
- Cyanidin
- Delphinidin
- Pelargonidin
- Peonidin
- Petunidin
- Malvidin
Global Anthocyanin Market, by End Use
- Food & Beverage Industry
- Bakery & Confectionary
- Dairy Products
- Beverages
- Soup, Sauces & Spreads
- Others
- Nutraceutical Industry
- Pharmaceutical Industry
- Personal Care and Cosmetic Industry
- Animal Feed
Global Anthocyanin Market, by Source
- Fruits
- Vegetables
- Flowers
- Legumes & Cereal
Global Anthocyanin Market, by Geography
- North America
- Europe
- Asia Pacific excluding Japan
- Latin America
- Oceania
- Japan
- Middle East & Africa
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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.
Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.
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