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An innovative solution for Plastic Waste Management
An innovative solution for Plastic Waste Management

Hindustan Coca-Cola Beverages Pvt Ltd

Plastic Waste Management in India

It is believed that India generates whooping 25,000 tons of plastic waste per day. The shocking aspect is that this amount of plastic waste is entering the food chain and endangering the lives of the people. To address this issue the government has introduced EPR- Extended Producer Responsibility in the Plastic Waste Management Rules 2016.

HCCB is the one such FMCGs that has implemented EPR effectively in their processes. HCCB’s products are offered in returnable glass bottles (RGBs), aluminium cans, PET bottles and tetra packs. Around 30 % of the products of HCCB comes in RGBs that are completely recovered from the markets. HCCB also works with local bodies and NGOs for collection of the PET bottles which is the major contributor to plastic waste. Plastic waste management of the PET bottles are done in certified and recognized processing agencies across India and HCCB tries its best to reduce the plastic waste caused due to these PET bottles.

HCCB has partnered with UNDP and several NGOs to establish plastic waste collection programmes in top 50 cities of India. The main objective of this program is to create end to end solution and recycling ecosystem right from the point of waste generation and to the recyclers and create a circular economy on plastics and assist in plastic waste management.