Esquire Advertising, a nationally recognized full-service marketing firm based in Durham, NC, has officially announced its offering of a custom tailored COVID-19 market analysis report for retailers across the United States free of charge.
Applying its advanced consumer targeting technology for retailers of all types, Esquire Advertising’s market analysis reports provide stores with a comprehensive reading of critical consumer movements within their store area. Reports include metrics for volume of in-market shoppers, demographic breakdowns of active shoppers, as well as an assessment of market volatility based on consumer movements surrounding the retail store.
To conduct each report, Esquire Advertising uses its proprietary technology to track consumer activity within a 200-meter radius of a store’s premises with supreme accuracy – down to a single meter. The company then observes consumer movements within that target field to examine the current traffic volatility compared to the prior six-month period. These observations allow Esquire’s data scientists to gauge trends in the market, as well as obtain reliable assessments for market volatility. Additionally, these insights enable retailers to better understand how the market has been and continues to be affected by the change in shopping behaviors during the COVID-19 pandemic.
https://www.martechcube.com/adtech-company-esquire-advertising-helps-retailers-reopen/
