Event marketing has always been a strong idea for marketing and promotions. It creates interest and engagement between buyers and sellers. For many years event marketing like exhibitions has become more popular in the marketing world, especially in B2B. As we all know B2B marketing stands for business-to-business marketing. It refers to trade between two or more businesses. B2B exhibitions are marketing events held offline. They are organized to promote a business or its product.
To hold B2B exhibitions, professionals and decision-makers are hosted and interactions are based on logical arguments, financial scrutiny, and data. B2B exhibitions provide hand-on, face-to-face demonstrations of the product that is being promoted. This gets the seller, valuable feedback and product insights. Seminars, conferences, trade shows, incentive programs, appreciation events, product launch events, and a few more are common types of corporate B2B exhibitions. Attending B2B exhibitions can increase the attender’s knowledge about brand awareness, cost-effective marketing, close deals and helps to connect with potential clients.
7 leading B2B exhibitions attributing to the increasing relevance of online and social media
According to the Global B2B Exhibitions Market report, this market will keep ballooning from 2022 to 2028. Verified Market Research analysts found that it has shown positive signs of growth since its inception.
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RELX
RELX is a book publishing corporation and a British-Dutch multinational information and analytics company. LexisNexis, Elsevier, and LexisNexis Risk Solutions are well-known subsidiaries of the corporation. It is a public company that was founded in 1880. They specialize in the fields of scientific, technical & medical, risk & business analytics, legal, exhibitions, and information technology.
Tarsus Group
Tarsus Group is a US-based media company. Tarsus Group Limited and TSNN.com are reputed subsidiaries of the firm. It is a privately held company that was established in 1998. They host exhibitions, tradeshows, conferences, digital media, publishing, and B2B connections. The firm is an events service-providing company that delivers B2B events across the globe along with digital media and industry-focused publications.
UBM
UBM is a British media company. It is a subsidiary of Informa. It is an event services publicly held company that was founded in 1918. They are engaged in marketing, communication services, information services, market research, technology, marketing services, events, trade shows, B2B, and exhibitions. Their principal operations include live media and business-to-business communications, marketing services, and data provision. The firm serves the technology, healthcare, trade and transport, ingredients, and fashion industries.
Emerald Expositions
Emerald is an advertising services company. The firm is a public company founded in 2014. The firm expands connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. They execute in California, New York, Florida, Ohio, Georgia, Kentucky, Massachusetts, New Jersey, and New Hampshire.
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Endeavor Business Media
Endeavor Business Media is a media company based in America. Clarion Events Limited is the parent organization of the firm while Laser Focus World and Renewable Energy Access are its well-known subsidiaries. It is a privately held organization that was founded in 2017 and is currently operated from Nashville, Tennessee. They organize B2B media, B2B advertising, digital media, print media, events, and lead generation. The firm is also a book and periodical publishing company, providing the best opportunities for readers to stay knowledgeable and advertisers to remain relevant.
Informa Exhibitions
Informa Exhibitions is an event service providing company, established in 2005. It is a privately held corporation that is engaged in hosting and organizing exhibitions, conferences, events, insight, specialist markets for healthcare & pharmaceuticals, infrastructure, construction & real estate, fashion & apparel, hospitality, food & beverage, and health & nutrition and other industries. The firm provides face-to-face exhibitions, specialist digital content, and actionable data solutions. Precisely, they offer global platforms for industries, specialist markets, and customers to trade, innovate and grow.
MCH Group
MCH Group is a Swiss event management company. MCH Swiss Exhibition (Basel) Ltd. and Expomobilia AG are well-known subsidiaries of the firm. The firm is publicly held and was founded in 1916. They are engaged in exhibition stand construction, conventions, marketing consulting, marketing strategy, marketing production, public events, and pavilion construction. They organize exhibitions, corporate events (presentations, general meetings, company occasions), and public events in the fields of culture, sport, and society. MCH is a marketing company with a comprehensive services network spanning the exhibition and event market.
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