The Twitter platform is various from other social media networks when you post with different strategies. The main advantage of twitter is one of the visual-based platforms for sharing content. This professional platform helps all business marketers to get more engagement. Every network has a different style to expose information to the audience; twitter has a unique style to target new audiences. Nowadays, many marketers should know about the best time to post tweets, and it’s all based on companies. When you follow twitter’s algorithm, get more credibility, and try to tweet at least ten times per day. Don’t waste your entire day for 10 - 20 different content. Every good business owner knows the advantages of scheduling to later tweets, so you can utilize this opportunity through a content calendar to note.
What to post on Twitter
Nowadays, people like frequency, so you should often learn to post on twitter, and also you must have unique content creation for each post. Every idea works on business success, so let’s start to see some tips on what kind of content to post on twitter.
One of the smart ways to get engagement is to ask questions for the audience; it is helpful to get direct opinions and thoughts from followers. Always keep in mind that your question should be relevant to your brand, and your conversation must be more matured and honest. And your replies need to attract a new audience to follow you and then use the “@” symbol when you reply to someone. Your question should invite new people and set time for it, and it aids in creating people’s curiosity to get interested. Share when you get an exciting answer, or you can retweet their answers.
Share company news
Get more reach from related industry news; also, you can share one same content to another social media platform. These types of company news will help the audience to get industry awareness. If your company has a major algorithm or small changes, update them for all followers and upload daily industry activities to your audience.
Promote your brand on twitter
People will get excited when you announce your brand on twitter. It is very important before launching, and it is entirely different from others to get engagement. Use attractive words when you decide to announce to get more visitors to your tweets. Twitter provides a pin option to pin any popular tweets or pin some important industry news; it will help new viewers visit your account for the first time. Add your website link to the advertisement’s description to get direct traffic for your site. If you have any YouTube channel or any other social media account, add those identities below this launching announcement.
Tweets or retweets with GIFs and memes
If you like to say anything for short, use GIFs, memes to your tweets or retweets with 280 characters. You can tell a story about a brand through GIF files or memes, and It is a great chance to improve your brand voice. In trendy days people love to see viral memes & like, so use related viral memes to get a huge number of visitors. These attractive tweets help viewers share these tweets easily with their followers; it is called retweets to increase engagement from others' followers, and it also helps them follow you.
Offer promo codes
A brilliant way to increase more engagement and also you can increase your sales. Offering some promo codes to twitter followers and announced to the audience, too; it helps your audience try to follow you and your brand. Promotional codes are an effective way to track your marketing efforts and get more traffic from high conversion rates. Add your promo code with your advertisement, so more people decide to save their money.
Visual content will show your real face to your followers or audience—one of the tricks for the corporate world. Try to grab the audience's attention with your quality visual content. Your visual content should be colorful with a style caption. It gets better engagement than blog tweets, and many people like reality, so try to share your brand’s pictures. These types of content are moving fast on social media platforms.