Most Important Instagram Stats You Need to Know in 2022
In 2022, Instagram will be the most popular social media platform for most brands and businesses. This is not a surprising conclusion when you consider how photo-obsessed we’ve become in the digital age, with smartphones equipped with ever-more advanced cameras to satisfy customers’ urge to record fleeting moments and convey life events concisely. Instagram, a photo-centric social network less than twelve years old, is crucial for businesses.
Online audience
Despite your success on other social networks, You are Instagram Followers will likely interest you; why do you need social analytics tools: to ensure that your information is based on facts, not assumptions?
Based on these Instagram statistics, you have a good chance of success:
- At least 1 billion active users a month
- There are more than 500 million daily active users
- Each day, there are more than 500 million dynamic Stories
In analyzing Facebook, Twitter, Instagram, LinkedIn, and Pinterest, Pew Research Center found that the proportion of Americans using these leading social networks remained relatively unchanged between 2016 and 2018, except for Instagram. As researched by, Census Bureau, 35% of U.S. adults used Instagram in 2018, a seven-point increase from 28% who reported using Instagram in 2016. Over the past several years, this social platform’s use has steadily increased by 5% since 2018.
Instagram users
Let’s examine Instagram audiences, who they are, and where they come from.
- Among adolescents, Instagram is somewhat more popular than Facebook (66%), Snapchat (75%), Twitter (47%), and Instagram (76%)
- Instagram was used by 31% of young people worldwide (18-24 years of age) in 2021.
- In the U.S., roughly equal numbers of men and women use Instagram across all age groups.
- 56% of Instagram users in Latin America are female.
- Most Instagram followers belong outside of the United States; however, the United States ranks first in users with 159+ million, with only India surpassing it with 230+ million.
- In addition, Instagram is the fastest-growing social network in India, with almost double the number of users since 2019.
- It is estimated that 13% of Instagram accounts are fake, equating to 270 million fake Instagram accounts. Fortunately (if you are using NetBase Quid), the top social analytics solutions identify spambots and other irrelevant data and filter them out.
Instagram’s user base is indisputably diverse, offering global marketers, in particular, an impressive platform for consumer engagement. But there’s more. The following figures demonstrate that customers not only follow companies on Instagram but also search for items there and make purchases.
Conversion rate
- 72% of Instagram users claim to have made purchases because of browsing, compared to 1% for Snapchat, 3% for Twitter, 22% for Pinterest, and 23% for Facebook.
- One of the many reasons for a business to be on Instagram is that 80% of accounts follow a company on Instagram, and 200 million people visit a business profile daily.
- Sixty-six percent of visitors do not follow the brand. Over half of Instagram users use the platform to discover new companies, products, and services.
- Instagram is used by 44% of customers to make purchases weekly.
- Approximately 60% of internet users with an annual income of $100,000 use Instagram, indicating they possess the financial means to purchase goods and services.
Audience behavior
- 60% of users use the app daily.
- 26.3% of the 5.27 billion active mobile phone users access Instagram.
- The average time spent on Instagram followers in the UK by users under the age of 25 has increased by more than 32 minutes per day, while the average time spent by users over the age of 25 has increased by more than 24 minutes per day.
- Sixty-two percent of respondents indicated that they were more interested in a brand or product after seeing a narrative about it.
Upload content
- Every day, 95 million photographs and videos are posted on Instagram.
- Facebook’s sibling business Instagram may generate nearly four times as many interactions as Instagram.
- Over the past year, Instagram video viewing time has increased by over 80 percent, while the number of daily videos generated has increased by four.
- The engagement rate for videos on Instagram is twice that of images.
- In 2019, 86 percent of Brand Stories were completed, an increase from 85 percent in 2018.
Commitments on Instagram
Engaging your viewers in ways that matter to them to be noticed on a network with so much potential is critical. Below are some statistics that highlight some trends in this area:
- Higher education has the highest engagement rate per post, at 3.96 percent, followed by sports and non-profits at 2.40 percent, and influencers at 1.97 percent.
- In a “selfie with your product” contest, photos with faces receive 38% more likes and generate 32% more comments than those without faces.
- Short captions are not preferred over longer ones, so don’t be afraid to use more characters if necessary to convey your message.
- The engagement rate for location-tagged postings is 79 percent higher.
- Regarding engagement, Instagram outperforms Twitter and Facebook, with “2-7 percent of users interacting with each post” versus “0.1 to less than 2%” for Twitter and Facebook.
- More than 62% of customers engage with companies on Instagram compared to other social media platforms.
- The platform altered its algorithm to prioritize the photos it believes consumers are most interested in rather than displaying them chronologically since 70% of Instagram photos were being missed. It is, therefore, essential to create an account where your audience engages with you to get noticed.
- “On average, Tuesday is the best time to post on Instagram between 11 a.m. and 2 p.m. Central Daylight Time.
- You can increase engagement by mentioning other Instagram users relevant to your target audience. It results in 56% more engagement. Oddly, only 36% of brand posts include @mentions. By mentioning brand partners, consumers, and influencers, you have an excellent opportunity to differentiate yourself from your competitors.
Hashtags and emojis
- Posts with hashtags may generate 12 percent more interactions than ones without hashtags.
- In Instagram’s Creators account, three to five hashtags are recommended for optimal interaction.
- Instagram Creator recommends avoiding generic hashtags in favor of more specific ones, perhaps to locate your tribe.
- You want your hashtag to be among those seen and shared. Seven of every ten hashtags are branded.
