A new report by Astute Analytica studies the global during the forecast period from 2021-2027 and provides a detailed overview of the sector. The global internet advertising market is expected to be worth $1,503.2 billion by 2027. During the analysis period of 2021-2027, the market is anticipated to grow at a compound annual growth rate (CAGR) of 24.7%.
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This study on the Global Internet Advertising Market thoroughly examines the market's upcoming trends and industrial dynamics. The Internet Advertising Market research also includes analytical information such as market size, major trends, and key market players, and other growth prospects. This analysis report on the global Internet Advertising Market throws light on the data obtained from diverse sources, accompanied by the tools and techniques of SWOT analysis.
The purpose of a study report is to provide relevant information to the readers and helping them make business decisions. The broad documentation offers a variety of business insight and consulting services to assist clients in making future decisions and achieving long-term market success.
Key market trends such as technological advancement and competitor outlook are all mentioned in this analysis. Apart from that, the introduction of new technology and data on emerging trends is also added in the report. Five key forces that can influence the competitive environment include the introduction of new entrants in the industry, regional analysis, COVID-19 impact, availability of better substitute products/services, growing competitors, and their strategies.
The study would make it easier for new market players to assess the sector's potential and funding plans in the upcoming years. The report also looks at the goods, trends, and opportunities that may influence this market over the next several years.
Impact Analysis of COVID-19 on the Internet Advertising market
The COVID-19 virus was found in December and has already spread to practically every country. It has been labeled a public health emergency by the World Health Organization. The COVID-19 infection already has a significant impact on the market, and this will continue beyond 2021. More than 40 nations have declared states of emergency as a result of the COVID-19 epidemic.
The COVID-19 breakout since December 2019 has affected various nations. The business sector suffered heavy losses due to the decline in workers, lockdown, travel restrictions, and lack of raw materials. The impact of COVID-19 on the global Internet Advertising market is discussed in the report. It contains a summarized discussion of initial impact, current situation, future impact, and expected recovery options.
Regional Outlook: The Internet Advertising Market
The Internet Advertising market evaluates the growth of the market on the basis of regions. It explores factors like economic growth, social issues, technological developments, regional revenue, etc., of the top impacting regions.
Geographically, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa
Scope of the Internet Advertising Market Report
- Desktop and Laptop
By Advertising Model
- CPM (Cost Per Mile/ Cost Per Thousand)
By Ad Format
- Others (Classifieds, Lead Generation, Audio)
- Size Large Enterprise
- Small Enterprise
- Medium-Sized Enterprise
By Ad- Type
- Display Advertisement
- Mobile Advertisement
- Search Engine Advertisement
- Social Media Advertisement
- Hybrid Advertisement
- Other Advertisements
By Industry Verticals
- Media and Entertainment
- Retail and Consumer Goods
- Transport and Tourism
- IT and Telecom
Key Players: The Internet Advertising Market
The report also describes the working strategies and development of the prominent companies. This study also discusses the strategies of the players to outgrow the market competitors.
The Global Internet Advertising Market report covers major market players: Adobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc. Facebook, Inc., Google LLC, Hulu LLC, International Business Machines Corporation, Microsoft Corporation, Twitter Inc., Verizon Communication Inc., and Other Prominent Players