How effective is an ad on a car?
Multiple people use cars for multiple reasons. The vital thing is it always remains in contact with one or more people. This is one of the reasons why organizations plan to put their ads on cars. As you ads on billboards or standees, a similar type of advertisement can be done on cars. But the presence of other modes of advertisement make it hard to decide for marketers what option to go with.
This article has covered core areas which marketers should be aware of before going for ads on car.
CAN BE USED MORE THAN ONCE
Newspaper, magazine, or pamphlets allows companies or others to advertise or print their ads once and charge more for the continuation of marketing services further. But ads on cars do not put you in such a dilemma. Once you have put your brand’s ads on cars it serves for a longer period.
BETTER COVERAGE
Gone are the days when people were working a few miles away from home. Today students for schools or college, employees for offices, friends/families for shopping, etc. have to travel. Therefore, depending on the kind of section of the market you are targeting you can strategize the type of ad on cars to advertise. Brands can study the movement on particular locations, the timing of the availability of car and audience both at right time. In this way, companies can analyze and plan accordingly.
For example, you can opt for children-related products like Born Vita, Maggie, etc. for those areas where you think 4-12 aged groups are accessible.
COST-EFFICIENT
One–time investment gives a good amount of returns again and again. And that just for few yet many numbers of years. If brands calculate the cost per head they bear via ads on cars, it comes up very nominal. That much expense for achieving the difficult goal of marketing worth an effort.
ATTENTION SEEKER
Drivers do pay sheer attention to the vehicles at their front or back while driving for safety. It is also obvious that ads on the car’s back and front which drivers or passengers come across do not go ignored. Hence, the car is a bigger attention catcher on roads. This helps in the brands’ publicity and increased brand awareness. The ads also remain in the minds of the customer for a longer period as they are displayed to them in their idle time of traveling.
FEW COMPETITORS
Ads on the car in India are exposed to the risk of competitors may occupy the space after your display. This is typically the situation brands face while dealing with television or radio advertisements. Since you completely own the space you are free to use your creativity. There is no competition to vie which brands’ ads are displaying before you or after you and for how long. This saves your efforts to design competitive strategies separately and put your special team into them.
Ads on a car in India hold huge potential to serve the goals of marketing. If use optimally brands can make huge benefits from it. This will contribute to the revenue generation of the company. Ads on cars lead to recalling brand name or logo as big and creative images impact the remembrance spot of the customers. Further, kids and youngsters enjoy traveling a lot and this is the time when long drive tour is in fashion, ads on car can do wonders for sales’ increment on the companies. That’s why this is high time to study what you can grab for your promotion of products or services via ads on a car.
