Foodcolors are dyes, pigments or substances that give color when added to foodand beverages. Food colorings are available in a variety of forms, such asliquids, powders, gels and pastes, and are used in meat products, beverages,dairy products, bakery and confectionery, processed food and vegetables, andfats and oils. Food coloring does not mean that the ingredients are organic,but in rare cases, it does mean that the amount of ingredients used in them issmall. The less ingredients you add, the more natural your meal will be. Thefood dye market consists of natural and artificial colors. The colors ofnatural foods come from a variety of vegetables, fruits, herbs, minerals andother edible natural sources. These colors are obtained using physical and/orchemical methods and result in selective extraction of pigments compared tonutritional or aromatic ingredients. Artificial colorants are compounds used toadd flavor to foods to improve their appearance and enhance the flavorproperties of foods.
The growth of the global food color market is drivenby increasing demand for natural colors from a variety of end-use industries,including food and beverages, bakeries and confectionery, dairy products, meatand poultry, and seafood. Natural colorsare free of genetically modified organisms (GMOs) and allergens that act asantioxidants and colorants and protect the body from the effects of cell damage,chronic diseases and aging. For example, Kouki provides wound healingproperties and is used in Ayurvedic therapy. Therefore, increasing awareness ofthe health benefits associated with natural colors is driving the growth of thefood dye market.
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The Top Key Players include Food Colors Market:
- ADM (US)
- International Flavors & Fragrances Inc. (US)
- Sensient Technologies Corporation (US)
- DSM (Netherlands)
- Naturex (France)
- DDW (US)
- Döhler Group (Germany)
- Florio Colori (Italy)
- Lycored (Israel)
- Kalsec Inc. (US).
Dueto the increasing use of products in sauces, salad dressings, chocolates,desserts and bakery products, non-dairy applications account for the largestsegment. Exponential use of food colors in the processed meat industry toimprove the aesthetic appeal of products is expected to drive market growth
By type Food Colors Market segmented to:
- Natural
- Synthetic
- Nature identical
By applicationFood Colors Market segmented to:
- Food Products
- Beverages
Region and country level analysis:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
- Asia-Pacific (China, India, Japan, Southeast Asia etc.)
- South America (Brazil, Argentina etc.)
- Middle East & Africa (Saudi Arabia, South Africa etc.)
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According to the food colors market analysis, approximately one-third ofthe food colors market share is in the natural colors segment in 2019, and thistrend is expected to continue throughout the food colors market forecastperiod. Demand for natural food colorants has increased significantly due toincreased awareness of consumer tastes and the health benefits of naturalcolors. For example, carotenoid-based colors prevent age-related muscledeterioration, and turmeric-based colors help prevent cognitive decline. Inaddition, the implementation of strict food and beverage standards regardingthe use of synthetic food dyes is expected to have a positive impact on marketgrowth.
Increasing consumption of meat products depending on the food dye marketsegment has led to food dyes taking the largest share in the food dye market.Carmine, annatto, curcumin and betanin are some of the important colors used toimprove the appearance, texture and taste of meat products. Colorantmanufacturers are constantly developing innovative solutions to replace artificialcolorants in meat products and are expected to further contribute to the growthof the food colorant market. For example, Givaudan acquired ActiveInternational in 2017. It is a provider of culinary solutions based on variousnatural and organic colors and flavours, sea extracts, seafood and vegetables.The acquisition expands the flavor and color division of Givaudan.
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