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Keywords preceded by # are called hashtags. For use on Instagram, Twitter, Facebook, and other online web portals, all content will be linked with the same hashtag. Using hashtags on Instagram not only helps you find posts related to your area of ??interest but also ensures that your posts appear in front of the people who are most likely to like them.
Everything You Need to Know About Instagram Hashtags
https://thetechyworld.com/business/everything-you-need-to-know-about-instagram-hashtags/