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You have your website. You have the Home page, the Products,Information and Services page, the FAQs and the Contact Us page, and then ofcourse the right keyword density in the content, you have the budgets ready forkeyword auctions, and other media buys to get the visitor to your site. YourOnline Marketing plans are in place. See also: Building your web presence
So Building a website for Success
You now need a targeted audience, but is your websitedesigned with this audience in mind? Is your target audience from OnlineMarketing in the UK? What do you want your visitor to do once he reaches yourwebsite? What is the type of Audience you are looking for? Is he there topurchase a product, a Service, or can he get all the information he is lookingfor? Do a check! Break the mould. Design your web pages to encourage the callto action that you want. Show the visitor his take home that you want him tohave: - a product brochure, a white paper or a good shopping experience. Asatisfied visitor is a returning visitor. His word of mouth publicity will getyou more qualified visitors than you know. Your online marketer and expertsshould guide you. Don't be bound by the dogmatic website layouts or site maps.Be functional.
Website Objectives
Websites today have nearly leveled the playing fields in theonline world for the big and small players. The real differentiator is how wellyou have designed the website. Is your site easy to use? Be consistent in theUser Interface design and navigation layout. The visitor must find his way evenin the dark so as to speak. Work with your designers and marketing guys todevelop a compelling UI design and an equally compelling experience. Yourwebsite must also create a feeling that will allow your visitor to leave behindinformation about himself. Treat him with a reward, if he does. Analyze theinformation gathered over a period of time to further fine-tune your onlinemarketing campaign and the website ergonomics. See also : See also : Best webhosting Canada
So here's Your take home
As a website owner responsible for the online marketing notonly must you ensure that you have put in place a good SEO, PPC, keywords, andother programs, but your site has to be designed to give your visitors acompelling experience, that not only bring them back again and again, but alsospread the word to get their friends along. So answer these questions beforeyou go ahead with your online marketing
1. Is my site designed for the visitors I want?
2. Does my site achieve the goals I have built my site for?
3. Will my site visitor get what he wants on my site?
4. What will my visitor take with him when he leaves my site
5. Will my visitor feel compelled to bookmark my site andreturn again and again?
6. Will he recommend other visitors to my site?
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