The e-commerce system paves the way to shop online with ease and bridges a gap between buyers and sellers. Let’s say from a business perspective, this platform brings enormous profit. Notably, Amazon is an e-commerce marketplace that does not depend on a single vendor and offers a lot of opportunities for sellers to sell their products. If you are an entrepreneur looking to start a similar e-commerce app like Amazon, this blog gives insightful information.
Revenue models of Amazon
As the saying goes, Rome was not built in a day, it takes some time to reach millions of users. The success mantra of Amazon is the services they offer to the users. It follows a hybrid business model and generates income using the following revenue models.
Commission
The sellers have to pay a commission fee for every product they sell via the Amazon website. A percentage of the commission fee is based on the product category and fulfilment channels. This is the most famous monetization revenue model and giant players like Uber and Airbnb follow this model for their business to generate revenue.
Subscription
Amazon introduces the subscription model through Amazon Prime and Amazon Prime Now. When the customers subscribe to the app, the ordered products will be delivered quickly, i.e., before the standard delivery date. The customers' other benefits are digital video streaming, unlimited photo storage, and 2 days to 2 hours delivery.
Affiliate
Amazon offers an Amazon Associate Affiliate program in which website owners/bloggers can earn up to a maximum of 10% of referral fees.
These are the four major revenue streams of Amazon. If you are developing the Amazon clone app, you can consider these models and include other streams to generate revenue.
How to draw attention from a wide range of customers?
It isn't as easy as you think. You have to analyse the current market trends and business strategies of giant players to come up with your idea for getting from the customers. A few of the ways to draw attention to your Amazon clone app are as follows.
User experience
Customers prefer to have a swift shopping process. If they find it difficult to browse for the products they need, lengthy ordering process, and complex payment options, this will not create a good impression.
Availability of products
Ensure that the most bought products are in stock. If they are not, let the customers know about the same.
Discounts and offers
You can provide discount coupons and offers for frequently bought products during festive occasions. Also, you can notify them about the offers via email, social media, newsletters, and sponsored ads.
Final note
Well, developing an e-commerce app like Amazon will come up with challenges and you can overcome them by choosing the right solution for app development. Amazon Clone script is a readymade e-commerce app solution that facilitates you to launch your personalized app right away.
