How to Choose The Right Local SEO Agency
According to Statista, mobile internet traffic accounts for 52 percent of global internet traffic. Local searches account for a third of all smartphone searches on Google. According to Microsoft, 53 percent of smartphone searches on Bing have a local intent.
This is significant in and of itself.
Then we see data that shows local searches are rising at a 50% higher rate than mobile searches. This expansion is fantastic for local businesses, but many are unprepared to take advantage of it. That isn't a problem if you hire the correct local SEO firm.
Do you know how to pick the best agency for the job?
Here are some easy guidelines to help you select the best local search agency for your company.
Know your local SEO objectives and desired outcomes.
The top local search metrics for businesses, according to a BrightLocal survey, were:
Google rankings: The higher your Google ranks, the more traffic your business will receive. If you have excellent ranks in both organic search and Google Maps via their local pack, it'll be easier to create leads, inquiries, and sales.
New customers: Local businesses, of course, require new customers; however, that is not the issue here. It's the fact that small businesses face a lot of competition for a small number of clients in their location. If they want to regularly close new consumers, they need to dominate local search.
New inquiries/leads: Leads allow local businesses to take a breather. You'll be able to raise your prices, test new items and services, and figure out which offers work best for you if you have a good lead flow. Once you've dialled in your conversion rate, this makes cash flow more predictable.
Traffic derived from natural sources: This comprises traffic generated by search engine rankings, online reviews, direct visits, and other sources of revenue.
Number of new reviews: With “near me” searches, a 0.1 rise in review rating can enhance conversion rates by 25%. Everything improves with positive feedback. Your conversion rates are higher, your advertising is less expensive, and your marketing investment yields a bigger return.
These measures have one thing in common: they're all very practical; local businesses require constant cash flow. Each of these five variables has a direct impact on the revenue of a small firm. If you choose a best local SEO agency, they should pay specific attention to the indicators that directly affect your revenue.
Next, concentrate on KPIs that are unique to your company.
If you own a restaurant, for example, you should keep track of your client acquisition costs, repeat visits, customer retention, and the offers that keep consumers coming back. Concentrate on your key measurements first, then add other measures as needed.
