Organisers of large events such as music festivals, concerts and conventions have much on their plate. Right from finalising venues to managing the event to the minutest detail, event organisers and managers are a harried lot till the successful culmination of the event. And the success of the event is usually measured by how well the attendees or the crowds are managed.
The use of wristbands for large public events is a trend that has picked up in the past decade. If you’ve had occasion to participate in a music festival or a live concert, you might have received a wristband instead of a paper ticket. These wristbands contain RFID or Radio Frequency Identification tags which are particularly useful to the live concert organisers as it provides a unique identity to the person given the tag and allows them to capture data by scanning that tag.
Here are some of the benefits of using wristbands for real-time data capture at live concerts:
1. Streamlining Organisation: With RFID enabled wristbands, the attendees have quick access to the venue, reducing the queues for entry or photo ID checks, thus reducing the time for admission to the venues. This also reduces the manpower required to manage the event.
2. Improved Security: Wristbands enhance the security as they are non-transferable and prevent unauthorised use or access. The wristband can be deactivated to prevent any misuse when the account linked to it is flagged.
3. Customer Satisfaction: Since the wristbands store the customer data, it allows the patrons to make cashless transactions ensuring them a fulfilling experience at the event. Wait times at bars are much smaller as the cashless transaction does not require checking or any change.
4. Customer Awareness: It allows for a better understanding of the customers, their preferences and spending. The information is delivered in real-time and allows the organisers to take immediate decisions as regards placement of volunteers or staff at certain places for proper management of the crowds. This in turn helps optimize human resources for the event.
5. Media Integration: The attendees can share their experiences on social media with the help of these customised wristbands. This increases brand exposure and provides additional marketing opportunities to the organisers of the event.
Real-time data capture is beneficial to the event manager to plan future events. Customised wristbands are impossible to copy or duplicate and can easily be deactivated when required. The data captured can be used to track attendee movement, their whereabouts or their last location. Customised wristbands are a useful tool in the hands of modern-day event organisers. The data captured with the help of such wristbands gives a better understanding of the fans/customers and this information can be used to improve the planning of future events.
Check out all about customised wristbands, their many benefits, types and get to know more at https://www.wristbandseurope.com .
