Tricks for Successful Restaurant Loyalty Programs
Who doesn’t like to earn points and obtain free stuff? Most folks have shopped at a particular grocery, applied for a credit card, or flown on a specific airline with great care we will earn points and obtain rewarded for our purchases. This is often why loyalty program apps for restaurants have tons of potential for driving repeat sales.
When creating the framework for your restaurant loyalty app, confine mind that they’re not all created equal-if a program is more hassle than it’s worth, the entire plan can backfire on you. Read on to find out our top five tips for successfully implementing your own restaurant loyalty program.
1. Try A Digital Restaurant Loyalty Program
The most successful loyalty program apps for restaurants are easy for patrons to use and for workers to implement. Lately, meaning going with a digital option; it’s best to remain far away from anything that needs your guests to usher in a physical item sort of a punched card, for a couple of reasons.
· Guests don’t want or need another card taking over space in their wallet.
· If a guest leaves their house without remembering your restaurant’s loyalty card, they will plan to go elsewhere.
· Damaged or lost cards need to be replaced-this cost you money and frustrate guests who have essentially lost their earned points.
· Paper cards don’t provide data sort of a digital option does-you’ll haven’t any insights on what your best customers order, how often they are available in, or what keeps them returning.
2. Keep Your Restaurant Loyalty Program Simple
No one goes to require to be a neighborhood of a restaurant loyalty program that features a laundry list of rules, regulations, and conditions. Found out your rewards apps for restaurants in order that any guest visiting at any hour can redeem their points within the same way as everyone else.
3. Train FOH Staff on the Loyalty Program
Be sure each server has been trained to ask guests if they are a loyalty program member once they deliver the bill and the way to reply when the guest’s answer is “no.”
Figure out a concise thanks to explaining the advantages of your program and describe how easy it’s to check-in. Having an incentive for brand spanking new members to check in right then and there, like 10% off that bill they are close to paying, also helps get a “yes.”
When it involves redeeming rewards, confirm everyone on staff is fully conscious of the way to redeem and enter them into the best POS system Australia. The last item you would like on a busy night is three servers crowded around a terminal trying to work out a reduction code.
4. Give Guests FOMO
How will anyone know what they are missing out on by not being a member of your restaurant’s loyalty program if they don’t realize it? Tap into their FOMO (fear of missing out) by showing them exactly what they are missing.
Promote those tasty rewards on your social media accounts, website, and to your email list to entice customers to check-in for the program. Who wouldn’t want to hit the “enroll” button once they see the image of a delicious (and potentially free) meal? you’ll also host special loyalty rewards members-only events at your restaurant and share the fun survive social media.
5. Promote Your Restaurant Loyalty Program Everywhere
In addition to promoting the advantages of being a loyalty program member online, take measures to market the program in other places also to hide the maximum amount of ground as possible.
· Create table tents so guests can read the membership benefits while sitting in your restaurant.
· Implement a referral reward for current members who refer a replacement person to the loyalty program.
· Cross-promote your program with another local business or influencer.
