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Why go mobile for building customer loyalty?
With a mobile-based loyalty program, you can:
· Learn valuable information about your customers. For instance, you'll study customers’ purchasing behavior, food preferences, and demographics.
· Provide your customers with a customized experience by offering special deals, custom birthday gifts, and content that’s meaningful to every customer.
· Make your loyalty program easy to use. If you've got an app, customers don’t need to carry your restaurant loyalty app around with them. All they have to try to is have their phone together with your loyalty app.
· Reach your customers anywhere and anytime. You’ll use push notifications to notify customers about happy hours, special deals, and restaurant news – and to introduce them to new menu items.
· Ensure your customers feel they’re a part of an exclusive group. You’ll provide your regulars with exclusive offers, content, news, and other incentives which will make them feel special. Also, you'll allow users to share their feedback and suggestions, creating a way of belonging.