Over the last few decades, animal breeding and genetics have evolved dramatically. Visual evaluation used to be a big part in beef cow genetic improvement. While this is still useful in selection programmes, beef cattle breeding is now mostly reliant on the application of technology.
The advancement of computer and information technology has had a significant influence on data gathering and Animal Genetics evaluation techniques, allowing for the introduction of novel features as well as cross-breed and cross-country comparisons of breeding qualities. Consumers are becoming more conscious about health, environmental, and animal welfare problems. These challenges must be balanced with pricing and production efficiency in order for successful genetic modification initiatives for a sustainable beef sector to be successful.
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