Cheese powder is dehydrated cheese, which is manufactured and marketed in different types such as mozzarella, parmesan, cheddar, and others. It is used for dry snacks and sauces or re-hydrated and used in fillings. Cheese powder can be a combination of up to 15% cheese, whey, maltodextrin, vegetable oil, and calcium caseinate. Moreover, it offers a unique combination of flavor, taste, convenience, and functionality in products such as dips and dressings, sauces, snacks, and ready-to-eat meals. Therefore, due to its longer shelf life and ease of handling, the powder is gaining popularity among consumers, especially during the times of COVID-19, driving the growth of the cheese powder market.
COVID times saw an upsurge in consumption of protein rich foods like cheese as well as cream and butter. For example, in February 2021, Heritage Foods has expanded its product portfolio by adding four products, such as Mozzarella and processed cheese in the protein rich food category. Heritage cream has 25 % fat and Cool cafe powder is a blend of finest coffee with fresh ness of milk. Moreover, key factors such, consumer preference towards convenience food and growing processed food industries, play an important role in the cheese powder market growth. Thus, manufacturers are focusing on providing personalized flavors in cheese powder, ranging from sweet and buttery to savory flours.
Moreover, they are exploring new/innovative ingredients for the development of new flavors and product offerings. For example, Land O’Lakes Global Dairy Ingredients launched organic white cheddar cheese powder to respond to the consumer demand for natural dairy ingredients free from food dyes and coloring. Such new products are examples of continuous growth and innovation brought to market to maintain strong partnerships with existing customers and potential new customers. This in turn is also expected to accelerate the growth of the cheese powder market.
However, stringent rules and regulations, imposed by the government, on the use of food ingredients is a key challenge for manufacturers, which may restrain the cheese powder market growth. For example, 21CFR133.113 by the Food and Drug Administration (FDA) on cheddar cheese and related products, if pasteurized dairy ingredients are used then the phenol equivalent value of 0.25 gram of cheddar cheese should not more than 3 micrograms. Furthermore, the increasing prevalence of obesity, heart diseases, and diabetes around the world are major factors hindering the cheese powder market growth during the forecast period.
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