The kombucha market is expanding at a rate of 15.1% in the first half of 2021. Although not equally distributed across all regions, this growth is stronger in developing markets, where it reached 15.8%. This results in a discrepancy between expected and predicted growth for H1 2022 of -168.3 BPS points. The primary causes of this variation in growth rate can be traced to the Kombucha Market slow or rapid uptake during the first half of the projected period as a result of improving end-user demand in important economies and their expanding populations. Particularly, China and India are both experiencing an uptick in their consumption habits, which is driving the demand for Kombucha. Many other market segments should also perform fairly and experience promising growth.
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